Senior Growth & Demand Generation Lead

accessiBe Inc.; New York (NY); Hybrid; USD 145.000 - 190.000; Vollzeit

Zusammenfassung

accessiBe, a leader in web accessibility, seeks a Head of Demand Generation for a ~6‑month maternity cover in our Marketing department. Based in NYC with a hybrid schedule, you will own user acquisition, agency relationships, and optimization across paid media, SEO, email, and webinars to drive pipeline.

The role demands a hands‑on, high‑ownership mindset, strong analytics, and a track record of scaling paid campaigns while improving funnel performance.

Qualifikationen

• 7+ years of performance/growth marketing with large-scale paid UA budgets.
• 2+ years hiring, managing, and developing a PPC/media buying team.
• Hands-on expertise in campaign strategy, targeting, and creative testing.
• Strong analytics and attribution frameworks tying spend to ROI and pipeline.
• Collaborates with Product Marketing, Creative, Sales and Rev-ops teams.
• Data-driven, hands-on approach from strategy to execution and optimization.
• Experience managing and evaluating agencies/vendors.

Aufgaben

• Hire, train, and manage a team of media experts.
• Manage a budget of over $250K/month across Google Ads, Meta, YouTube, LinkedIn, etc.
• Define audiences and build dedicated cross-platform campaigns.
• Own and optimize email marketing campaigns and nurture programs.
• Lead experimentation across the funnel: CRO, A/B tests, landing pages.
• Own SEO strategy and execution to grow organic visibility and pipeline.
• Lead webinar strategy from initiation to performance analysis.
• Collaborate with Product Marketing and Creative on campaigns.
• Align campaigns with pipeline goals with Sales and Rev-ops.
• Implement measurement and attribution tools to test channel effectiveness.
• Report on performance against ROI and KPI goals.

Kenntnisse

Paid media

Analytics

Team leadership

Cross-functional collaboration

Growth marketing

A/B testing

Strategic thinking

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

GA/Analytics

Jobbeschreibung

accessiBe, a leader in web accessibility, seeks a Head of Demand Generation for a ~6‑month maternity cover in our Marketing department. Based in NYC with a hybrid schedule, you will own user acquisition, agency relationships, and optimization across paid media, SEO, email, and webinars to drive pipeline.

The role demands a hands‑on, high‑ownership mindset, strong analytics, and a track record of scaling paid campaigns while improving funnel performance.