Senior Demand Gen & Growth Marketing Lead

Footprint; New York (NY); Presencial; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity

Free meals

Wellness stipend

Unlimited PTO

Health/dental/vision insurance

Descripción de la vacante

Footprint is building an agentic marketing platform for compliance that powers demand generation across the funnel. The role leads paid acquisition, SEO, lifecycle marketing, and measurement to drive pipeline with senior banking and fintech buyers.

You’ll own campaigns, build multi-channel programs, and craft assets that reflect a sophisticated, technical audience. This is a hands-on, fast-moving role in the NY market.

Formación

• 4–6 years in demand generation, growth marketing, or performance marketing.
• Proven track record driving top-of-funnel growth via paid and email programs.
• Strong project management and ability to juggle multiple programs.
• Hands-on experience building campaigns in LinkedIn and Google Ads.
• Experience creating pipeline reporting and multi-touch attribution.
• Experience marketing to a B2B audience with long sales cycles.
• Comfort with AI tools for analysis, drafting, and automation.
• Excellent written communication for briefs and analyses.

Responsabilidades

• Lead paid acquisition across LinkedIn and Google Ads.
• Build SEO, content, and technical site improvements to capture inbound demand.
• Design and optimize lifecycle and email journeys.
• Drive funnel performance from ad click to booked meetings.
• Build measurement and attribution in analytics platforms.
• Manage the demand-gen budget and report to leadership.
• Collaborate with sales to ensure smooth lead handoff.

Conocimientos

Demand generation

Growth marketing

Performance marketing

Email marketing

Project management

LinkedIn Ads

Google Ads

SEO

AEO

Herramientas

HubSpot

LinkedIn Campaign Manager

Google Ads

Framer

Descripción del empleo

Footprint is building an agentic marketing platform for compliance that powers demand generation across the funnel. The role leads paid acquisition, SEO, lifecycle marketing, and measurement to drive pipeline with senior banking and fintech buyers.

You’ll own campaigns, build multi-channel programs, and craft assets that reflect a sophisticated, technical audience. This is a hands-on, fast-moving role in the NY market.