Senior Growth & Demand Gen Strategist

Direct Energy Business; Houston (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

NRG Energy is seeking a go-to-market leader to drive demand generation and channel strategy for its value brands. You will translate market insights into offers, campaigns, and cross‑functional plans, collaborating with product, revenue, and analytics teams to fuel growth and retention.

You’ll own acquisition programs across digital and non‑digital channels, optimize campaigns, and present results to senior leadership, helping shape the future of energy retail.

Qualifications

• Bachelor’s degree in business, marketing, economics, or a related field (MBA a plus).
• 8+ years in growth strategy, consulting, go‑to‑market planning, marketing, sales, or business development.
• A track record of launching or scaling acquisition programs across multiple channels, with results you can quantify (e.g., customer growth, conversion lift, channel expansion).
• Strong analytical skills, with hands‑on experience turning market research and performance data into decisions.
• Experience influencing cross‑functional partners without direct authority.
• Exceptional communication skills, including the ability to build clear, compelling executive presentations.

Responsibilities

• Own the integrated acquisition plan across the value brands, translating customer, margin and growth targets into actionable brand, channel, offer and campaign plans.
• Identify, size, and prioritize growth opportunities by segment, channel, and brand, using market research, competitive intelligence, and customer data.
• Act as the strategic growth partner for acquisition channels: Digital (.com, online aggregators, lead-gen partners), Face-to-Face (retail, realtor, door‑to‑door, events), Call Center, and Direct Marketing.
• Influence acquisition economics across channels, balancing growth, COA, conversion, margin and lifetime value through disciplined test and learn.
• Design, launch, and optimize promotional campaigns and acquisition programs, including LTO’s, lead-gen/nurture, partnership and referral programs, win‑back, and direct mail.
• Partner with Product Development to prioritize new products and own the go‑to‑market plan, from positioning through launch and post‑launch performance.
• Partner with Revenue Management to determine pricing and margin decisions informed by channel, segment, and customer insights
• Work with Retention to make sure acquisition strategies bring in customers who stay, with a specific focus on reducing first‑90‑day attrition.
• Identify opportunities for in depth research and analytical needs and spearhead strategy and execution of those studies.
• Define KPIs and work with Analytics to build reporting that shows how your brands, campaigns and channels are performing, and use those insights to refine plans.
• Present results, insights, and recommendations to senior leadership in clear, decision‑oriented formats.

Skills

Growth strategy

Go-to-market planning

Marketing

Sales

Business development

Cross-functional collaboration

Analytical skills

Executive communication

Education

Bachelor’s degree in business, marketing, economics, or a related field (MBA a plus).

Job description

NRG Energy is seeking a go-to-market leader to drive demand generation and channel strategy for its value brands. You will translate market insights into offers, campaigns, and cross‑functional plans, collaborating with product, revenue, and analytics teams to fuel growth and retention.

You’ll own acquisition programs across digital and non‑digital channels, optimize campaigns, and present results to senior leadership, helping shape the future of energy retail.