Senior Growth & Demand Gen Manager

Nectar Social; Palo Alto (CA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health, vision, and dental benefits

401(k) match

ClassPass membership

$50/month mobile stipend

$50/month internet stipend for remote

Housing stipend for Palo Alto office

Commuter benefits

Job summary

Nectar Social is hiring a Senior Growth / Demand Generation Manager to build and scale our pipeline engine. You’ll own acquisition strategy end-to-end, from paid and organic channels to creative ideas that convert, influencing leadership with forecasted results.

You’ll work with community managers, CMOs, and brand teams to craft campaigns that resonate and drive measurable pipeline. We seek a data-driven leader who thrives in a fast-paced startup, has 4–7 years in B2B SaaS growth, and experience

Qualifications

• 4–7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget.
• A portfolio of creative, unconventional campaigns that drove measurable pipeline, not just impressions.
• Deep fluency in social platforms and the culture around them.
• Hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows.
• Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X.
• Proficiency with marketing automation, email, A/B testing, and personalization tools, plus Salesforce, Google Analytics, and more.
• Experience building a function at an early-stage company, with the judgment to operate independently.
• Comfort operating in ambiguous environments in a fast-moving startup.

Responsibilities

• Own Nectar's demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership.
• Lead paid search, social, and sponsorships and reach our champions and buyers where they already are.
• Partner with Creative to concept and launch social-first campaigns that stand out from typical B2B marketing.
• Discover, test, and scale new acquisition channels, and kill the ones that don't perform.
• Design nurture programs for new prospects and cross-sell audiences within our existing customer base.
• Analyze program performance and turn the data into recommendations that improve conversion across ads, landing pages, and the full funnel.
• Stand up an account based marketing strategy alongside sales to deliver meaningful engagement across key accounts.
• Work with revenue operations to optimize our marketing tech stack, attribution, and campaign ROI reporting.

Skills

Pipeline ownership

Creative campaigns

Social platforms fluency

AI-native tools

Paid campaigns management

Marketing automation

Tools

LinkedIn Ads

Google Ads

Meta Ads

TikTok Ads

Salesforce

GA4 / Google Analytics

Job description

Nectar Social is hiring a Senior Growth / Demand Generation Manager to build and scale our pipeline engine. You’ll own acquisition strategy end-to-end, from paid and organic channels to creative ideas that convert, influencing leadership with forecasted results.

You’ll work with community managers, CMOs, and brand teams to craft campaigns that resonate and drive measurable pipeline. We seek a data-driven leader who thrives in a fast-paced startup, has 4–7 years in B2B SaaS growth, and experience