Demand Gen Manager

Storm2; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Storm2 in NYC seeks a Senior Demand Generation Manager to own and scale pipeline generation across paid, lifecycle, and campaign-led programs. This hands-on role partners with Sales, Product Marketing, and RevOps to build repeatable growth engines in a hybrid NYC setting.

You will own end-to-end demand gen, run multi-channel campaigns, develop dashboards, and guide budget and channel mix decisions based on CAC, CPL, and payback.

Qualifications

• Experience owning demand generation programs with measurable pipeline outcomes.
• Strong performance marketing fundamentals (targeting, creative testing, landing page optimization, attribution concepts).
• Comfortable operating in a fast-paced startup with limited resources and high ownership.
• Strong analytical skills; ability to turn data into decisions.
• Excellent communication and stakeholder management across Sales/RevOps/Marketing.
• Bonus: experience marketing B2B SaaS, fintech, compliance, KYC/identity, or regulated industries.

Responsibilities

• Own end-to-end demand generation strategy focused on qualified pipeline and revenue.
• Build and optimize multi-channel campaigns (paid search/social, retargeting, email nurture, webinars/events, partner campaigns).
• Plan, execute, and iterate on campaign experiments with clear hypotheses and success metrics.
• Manage lead lifecycle performance (MQL/SQL definitions, routing, nurture, scoring in partnership with RevOps).
• Develop reporting dashboards and communicate results, insights, and next actions to stakeholders.
• Collaborate with content/product marketing to translate value propositions into high-performing offers.
• Support budget allocation and channel mix decisions based on CAC, CPL, pipeline efficiency, and payback.

Skills

Demand generation

Campaign management

Analytics

Cross-functional collaboration

B2B SaaS marketing

Job description

Senior Demand Generation Manager - NYC - Hybrid (US)

Location: NYC (Hybrid)
Employment type: Permanent (W2)
Level:Senior Manager
Compensation: Competitive base (redacted) + benefits + potential equity (if applicable)

About the Company

We're a high-growth, venture-backed company in the Payments space helping businesses solve complex challenges across identity, compliance, and risk. You'll join a lean team where marketing is expected to drive measurable pipeline impact.

Role Overview

We're hiring a Senior Demand Generation Manager to own and scale pipeline generation across paid, lifecycle, and campaign-led programs. This role is hands-on and highly cross-functional—partnering with Sales, Product Marketing, and Revenue Operations to build repeatable growth engines.

Key Responsibilities

• Own end-to-end demand generation strategy focused on qualified pipeline and revenue.
• Build and optimize multi-channel campaigns (paid search/social, retargeting, email nurture, webinars/events, partner campaigns).
• Plan, execute, and iterate on campaign experiments with clear hypotheses and success metrics.
• Manage lead lifecycle performance (MQL/SQL definitions, routing, nurture, scoring in partnership with RevOps).
• Develop reporting dashboards and communicate results, insights, and next actions to stakeholders.
• Collaborate with content/product marketing to translate value propositions into high-performing offers.
• Support budget allocation and channel mix decisions based on CAC, CPL, pipeline efficiency, and payback.

What We're Looking For

• Experience owning demand generation programs with measurable pipeline outcomes.
• Strong performance marketing fundamentals (targeting, creative testing, landing page optimization, attribution concepts).
• Comfortable operating in a fast-paced startup environment with limited resources and high ownership.
• Strong analytical skills; ability to turn data into decisions.
• Excellent communication and stakeholder management across Sales/RevOps/Marketing.
• Bonus: experience marketing B2B SaaS, fintech, compliance, KYC/identity, or regulated industries.

Why Join

• Direct ownership of growth outcomes and visibility with leadership.
• Opportunity to build scalable demand gen infrastructure from the ground up.