Senior Growth & Demand Gen Lead — Build the Engine

Lightsource; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Top-of-market base with equity

Healthcare (100% covered)

Dental and vision (100% covered)

401(k) program

Unlimited vacation

Free meals in-office

Team offsites

Job summary

LightSource is hiring its first Growth & Demand Generation Manager to build the marketing function from the ground up. You’ll work with leadership and sales to craft an inbound/outbound motion that drives pipeline from procurement-focused enterprises.

You’ll combine analytical rigor with creative instincts to architect a scalable demand engine and set the foundation for LightSource go-to-market.

Qualifications

• 5+ years of demand gen or growth marketing experience in B2B SaaS or data-driven environments.
• Proven track record running paid campaigns on LinkedIn and Google with budget ownership.
• Comfortable building and using HubSpot workflows and automation.
• Strong analytical instincts: CAC, MQL volume, pipeline sourced analysis.
• Ability write clear copy and brief agencies or contractors effectively.
• Thrives in fast-moving startups with high autonomy and expectations.
• Desire to grow into leadership and help mentor future hires.

Responsibilities

• Build the demand generation playbook from scratch across AEO, paid, lifecycle, ABM, and attribution.
• Own top-of-funnel pipeline generation and accountability for MQLs and sourced pipeline.
• Collaborate with sales to define ICP tiers, score inbound leads, and tighten MQL-to-SQL handoffs.
• Run account-based marketing campaigns targeting manufacturing, industrials, and supply chain sectors.
• Manage budgets across channels; test and cut underperformers.
• Own HubSpot workflows, landing pages, and end-to-end campaign operations.
• Coordinate with content and PMM for strong messaging and assets.
• Help hire and mentor future marketing hires as the team grows.

Skills

Demand Gen

Growth Marketing

B2B SaaS

Analytics

HubSpot

ABM

Tools

HubSpot

LinkedIn Ads

Google Ads

ABM Tools

6sense/Demandbase

Job description

LightSource is hiring its first Growth & Demand Generation Manager to build the marketing function from the ground up. You’ll work with leadership and sales to craft an inbound/outbound motion that drives pipeline from procurement-focused enterprises.

You’ll combine analytical rigor with creative instincts to architect a scalable demand engine and set the foundation for LightSource go-to-market.