Senior Growth Architect: Search, AI & Analytics

PacSun; Anaheim (CA); On-site; USD 135,000 - 143,000; Full time

Benefits offered by this job

Competitive incentive program

401K with employer match

Dog friendly office

Referral incentive program

Merchandise discount 30-50%

On-site cafe

On-site gym and fitness classes

Car wash service

Job summary

Pacsun is seeking a Senior Manager, Search Technology & Analytics to lead SEO, AEO and GEO initiatives, manage product feeds, and oversee marketing analytics and AI-driven enhancements. You will collaborate with Paid Media, Analytics, Engineering and Site Merchandising to deliver measurable improvements.

The role requires deep technical SEO expertise, experience with marketing tech and data quality across channels, and a track record of data-driven decision making within a retail, ecommerce or

Qualifications

• 6+ years of relevant experience across SEO, marketing technology, ad operations or digital analytics.
• Strong technical SEO expertise and practical understanding of AEO/GEO.
• Experience managing product feeds, catalog integrations and data quality across marketing platforms.
• Strong knowledge of tagging, conversion tracking and audience activation in paid media environments.
• Experience applying AI or automation to marketing workflows.

Responsibilities

• Lead SEO, AEO and GEO initiatives to improve visibility across organic search and AI-driven discovery.
• Identify opportunities across crawlability, indexation, site architecture, structured data and content.
• Translate recommendations into engineering and content requirements and validate results.
• Track search visibility, traffic and conversions; measure AI discovery impact.
• Own product feed quality and optimization across platforms; manage feed tools and partners.

Skills

SEO

Marketing tech

Ad operations

Digital analytics

Tools

GA4

Google Tag Manager

Google Search Console

Google Merchant Center

Feedonomics

Job description

Pacsun is seeking a Senior Manager, Search Technology & Analytics to lead SEO, AEO and GEO initiatives, manage product feeds, and oversee marketing analytics and AI-driven enhancements. You will collaborate with Paid Media, Analytics, Engineering and Site Merchandising to deliver measurable improvements.

The role requires deep technical SEO expertise, experience with marketing tech and data quality across channels, and a track record of data-driven decision making within a retail, ecommerce or