Senior Group Sales Manager — SMERF & Event Markets

Grand Traverse Resort; Michigan, United States, Northern America, Americas; Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life Insurance

401(k)

Paid time off

Resort Discounts

Job summary

Grand Traverse Resort and Spa seeks a dynamic Group Sales Manager to drive group business within the SMERF market. You will target, qualify, and close group accounts, managing contracts from negotiation to close while coordinating with resort departments for seamless events.

The role requires travel, strong sales skills, and proficiency with Salesforce. This is an onsite position with comprehensive benefits and opportunities for growth in a collaborative team environment.

Qualifications

• Bachelor's degree from a four-year college or university.
• 2–4 years of proven sales experience with documented results.
• Ability to travel via air, car, and hotels to meet clients.
• Strong prospecting, negotiation, and closing skills.
• Proficient with Salesforce and office productivity tools.

Responsibilities

• Target and solicit group accounts in the assigned market segment.
• Analyze market data to identify prospective group accounts.
• Negotiate rates and contracts to secure opportunities for the resort.
• Manage contracts from negotiation to close and ensure turnover to services.
• Maintain Salesforce with timely, accurate information.
• Collaborate with internal teams to deliver superior guest experiences.

Skills

Sales experience

Prospecting

Negotiation

Closing

Communication

Salesforce

Analytical skills

Travel willingness

Teamwork

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Grand Traverse Resort and Spa seeks a dynamic Group Sales Manager to drive group business within the SMERF market. You will target, qualify, and close group accounts, managing contracts from negotiation to close while coordinating with resort departments for seamless events.

The role requires travel, strong sales skills, and proficiency with Salesforce. This is an onsite position with comprehensive benefits and opportunities for growth in a collaborative team environment.