Senior Group Sales Manager – SMERF Growth

Sonesta International Hotels; Bee Cave (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

401(k) Matching

Paid Vacation & Sick Time

Parental Leave

Life Insurance

Disability Insurance

Educational Assistance

Hotel Discounts

Employee Perks

Job summary

Sonesta International Hotels in Texas seeks a Senior Group Sales Manager to drive revenue growth by building strong client relationships and identifying new business opportunities in the SMERF group market.

You will collaborate with Revenue Management, Operations, Marketing, and Front Office to optimize hotel performance, and travel locally for client meetings and events. On-site work at the property is required.

Qualifications

• Excellent communication, networking, presentation, and relationship-building skills.
• Strong knowledge of local SMERF market and hotel sales strategies.
• Ability to travel locally for outside sales calls, networking events, and client meetings.

Responsibilities

• Drive hotel revenue growth through proactive sales efforts focused on the SMERF group market.
• Develop and maintain strong relationships with clients, third-party partners, and local organizations.
• Identify, prospect, and secure new business opportunities through networking, outside sales calls, site visits, lead generation, and relationship management.
• Partner closely with Revenue Management, Operations, Marketing, and Front Office teams to align commercial strategies and optimize hotel performance.
• Monitor market trends, competitor activity, and SMERF group market patterns to identify opportunities for growth.
• Conduct hotel site tours, client meetings, presentations, and networking events to promote the property and strengthen relationships.
• Maintain accurate sales activity, account details, revenue forecasting, and pipeline reporting within CRM and hotel sales systems.
• Support group, meeting, catering, corporate and event sales opportunities as needed to maximize total hotel revenue.
• Achieve and exceed sales goals, revenue targets, and account production expectations through strategic sales planning and execution.
• Represent the hotel at industry events, travel functions, business networking opportunities, and community engagement activities.
• Help foster a collaborative, energetic, and results-driven culture aligned with Sonesta's People People philosophy.
• Any other duties as assigned.

Skills

Relationship building

Networking

Presentation skills

Negotiation

CRM Delphi

Tools

Delphi CRM

Job description

Sonesta International Hotels in Texas seeks a Senior Group Sales Manager to drive revenue growth by building strong client relationships and identifying new business opportunities in the SMERF group market.

You will collaborate with Revenue Management, Operations, Marketing, and Front Office to optimize hotel performance, and travel locally for client meetings and events. On-site work at the property is required.