Strategic Group Sales Leader - SMERF & Hospitality

Sonesta International Hotels Corporation; Bee Cave (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Health Savings Account with Company 10

401(k) Retirement Plan with Company 10

Paid Vacation & Sick Time

Parental Leave

Life Insurance

Disability Insurance

Educational Assistance

Hotel Discounts

Job summary

Sonesta International Hotels is seeking a Senior Group Sales Manager to drive revenue growth in the SMERF market. The role focuses on building strong client relationships, identifying new business, and aligning sales strategies with hotel operations.

Ideal candidates bring hospitality sales experience, excellent communication, and a proven ability to prospect and close deals. This on-site position requires travel to meet clients and attend events while supporting a collaborative sales team

Qualifications

• Previous hotel sales or group sales experience preferred.
• Strong knowledge of SMERF market and hotel sales strategies preferred.
• Excellent communication, networking, presentation, and relationship-building skills.
• Ability to prospect, negotiate, and close business opportunities in a competitive hospitality market.
• Strong organizational and time management skills with the ability to manage multiple accounts.
• Experience using CRM systems (Delphi) and reporting tools preferred.
• Ability to travel locally for client meetings.

Responsibilities

• Drive hotel revenue growth through proactive sales efforts focused on the SMERF group market.
• Develop and maintain strong relationships with clients, third-party partners, and local organizations.
• Identify, prospect, and secure new business opportunities through networking, outside sales calls, site visits, lead generation, and relationship management.
• Partner closely with Revenue Management, Operations, Marketing, and Front Office teams to align commercial strategies and optimize hotel performance.
• Monitor market trends, competitor activity, and SMERF group market patterns to identify opportunities for growth.
• Conduct hotel site tours, client meetings, presentations, and networking events to promote the property and strengthen relationships.
• Maintain accurate sales activity, account details, revenue forecasting, and pipeline reporting within CRM and hotel sales systems.
• Support group, meeting, catering, corporate and event sales opportunities as needed to maximize total hotel revenue.
• Achieve and exceed sales goals, revenue targets, and account production expectations through strategic sales planning and execution.
• Represent the hotel at industry events, travel functions, business networking opportunities, and community engagement activities.

Skills

Sales leadership

Relationship building

Networking

Prospecting

Tools

Delphi CRM

Job description

Sonesta International Hotels is seeking a Senior Group Sales Manager to drive revenue growth in the SMERF market. The role focuses on building strong client relationships, identifying new business, and aligning sales strategies with hotel operations.

Ideal candidates bring hospitality sales experience, excellent communication, and a proven ability to prospect and close deals. This on-site position requires travel to meet clients and attend events while supporting a collaborative sales team