Senior General Sales Manager - DSD & Retail Excellence

Red Bull; Merrillville (IN); On-site; USD 120,000 - 160,000; Full time

Job summary

Red Bull Distribution Company in the United States seeks a General Sales Manager responsible for day-to-day operations and performance of a multi-site profit center across the Northern Ohio geography, leading leaders and direct reports. You will champion culture, drive world-class retail execution, and build winning teams aligned with Red Bull's standards.

This role focuses on coaching, managing profitability, coordinating with RBNA teams, and developing distribution plans, routes, forecasts,

Qualifications

• 8+ years in Direct Store Delivery (DSD) management with a proven track record of meeting or exceeding sales objectives.
• District-, regional-, and national-level key account management experience.
• Demonstrated ability to motivate and build a successful sales team and promote initiatives that strengthen trade partnerships.
• Strong leadership skills for mentoring, training and giving corrective feedback.
• Excellent verbal and written communication, including presenting materials effectively.
• Proficiency with Microsoft Word, PowerPoint, and Excel; familiarity with IT systems.
• P&L experience and understanding of computer ordering systems and other IT systems.
• English required; additional languages are an advantage.

Responsibilities

• Lead, coach, and develop a high-performing team to meet or exceed operating objectives and sales targets.
• Lead with empathy, clarity, and accountability, creating an environment where team members feel valued and empowered.
• Set clear expectations, provide timely feedback, and recognize behaviors and results aligned with Red Bull standards.
• Build a platform for high-potential candidates to develop for future roles with more responsibilities.
• Develop and manage profit center distribution plans, routes, new item distribution, and volume forecasts.
• Collaborate with RBNA Sales and DP teams to develop and execute programs.
• Inspire the team with engaging leadership, recognition, and a clear link between individual contributions and business priorities.
• Evaluate market conditions, competitive threats, and local dynamics affecting volume, share, and profit.

Skills

DSD management

Key account management

Sales leadership

Analytical thinking

Strong communication

P&L experience

Tools

MS Excel

Office software

CRM software

Job description

Red Bull Distribution Company in the United States seeks a General Sales Manager responsible for day-to-day operations and performance of a multi-site profit center across the Northern Ohio geography, leading leaders and direct reports. You will champion culture, drive world-class retail execution, and build winning teams aligned with Red Bull's standards.

This role focuses on coaching, managing profitability, coordinating with RBNA teams, and developing distribution plans, routes, forecasts,