Senior General Industry Sales Leader

Novanta Inc.; Michigan; On-site; USD 118,000 - 150,000; Full time

Benefits offered by this job

Comprehensive benefits

Performance-based incentives

Job summary

Novanta, a global leader in robotic end-of-arm technologies, is seeking a Sales Manager based in Western Michigan or open to relocation. You will lead the General Industry Sales Team, drive revenue, and engage directly with customers to grow bookings.

You will coach a team, develop efficient workflows, and collaborate cross-functionally to execute commercial strategies and expand market presence. The role requires proven field leadership, strong B2B sales, and data-driven forecasting.

Qualifications

• Proven field sales leadership experience managing dispersed teams.
• Strong B2B sales and key account expansion experience.
• Bachelor's degree in business or engineering; MBA is a plus.

Responsibilities

• Lead General Industry Sales Team to achieve revenue targets.
• Identify new opportunities and grow key accounts.
• Collaborate cross-functionally to execute commercial strategies.
• Develop workflows and coach the team for performance.
• Drive NPI commercialization and sales targets.

Skills

Sales leadership

B2B sales

Account management

CRM experience

Sales forecasting

Sales metrics

Leadership

Communication

Education

Bachelor's degree in business or engineering

MBA preferred

Tools

Salesforce

Job description

Novanta, a global leader in robotic end-of-arm technologies, is seeking a Sales Manager based in Western Michigan or open to relocation. You will lead the General Industry Sales Team, drive revenue, and engage directly with customers to grow bookings.

You will coach a team, develop efficient workflows, and collaborate cross-functionally to execute commercial strategies and expand market presence. The role requires proven field leadership, strong B2B sales, and data-driven forecasting.