Marketing Director

Novanta Corporation; Apex (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

Novanta is seeking a Director of Marketing, Demand Generation to lead strategic marketing initiatives focused on lead generation and revenue growth. You will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams and overseeing paid campaigns.

Your expertise in marketing automation, CRM systems, and data-driven decision-making will be essential to optimize performance.

Qualifications

• Experience leading marketing initiatives in a B2B environment.
• Ability to lead and motivate a marketing team.
• Deep understanding of market trends and customer behavior to guide strategy.
• Strong data-driven decision-making and analytical skills.

Responsibilities

• Develop and implement demand generation strategies and campaigns.
• Collaborate with sales and marketing to align efforts and drive revenue.
• Use data analytics to measure and improve performance.
• Develop relationships with partners and influencers.
• Conduct market and customer research.
• Create and manage demand generation budgets and forecasts.
• Report on campaign success with key metrics.
• Provide team training on best practices and tools.

Skills

B2B marketing leadership

Demand generation

Campaign management

Marketing analytics

CRM (Salesforce)

Marketing automation

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

MBA or advanced marketing degree

Tools

Salesforce Marketing Cloud

HubSpot

Tableau

Google Analytics

Job description

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing-improving productivity, enhancing people's lives and redefining what's possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications-from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

This position is part of Novanta's Robotics & Automation business unit. The BUis the world-leading engineering-based developer of robotic accessories and robot arm tooling, including Automatic Tool Changers, Multi-Axis Force/Torque Sensing Systems, Utility Couplers, Material Removal Tools, Robotic Collision Sensors, Manual Tool Changers, and Compliance Devices. Our robot end-effector products are found in thousands of successful applications around the world.

Summary

We are seeking a Director of Marketing, Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships.

Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B environment and are a skilled leader, we encourage you to apply.

Primary Responsibilities

• Develop and implement demand generation strategies and campaigns.
• Collaborate with sales and marketing teams to align efforts and drive revenue.
• Use data and analytics to measure and improve performance.
• Develop and maintain relationships with partners and influencers.
• Conduct market and customer research.
• Create and manage demand generation budgets and forecasts.
• Measure and report on campaign success using key metrics.
• Resolve challenges within the demand generation process.
• Provide team training and support on best practices and tools.
• Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.
• Familiarity with data analysis and visualization tools like Tableau is a plus.

General Tasks

• Strict compliance with quality, occupational safety, and environmental regulations.
• Implementation of the instructions of the quality / environmental management representative and the occupational safety specialist.

Required Experience, Education, Skills, Training and Competencies

• Possess extensive experience leading marketing initiatives and teams in a business-to-business environment.
• Be able to lead and motivate a team of marketing professionals effectively.
• Possess deep understanding of market trends and customer behavior to inform marketing strategies and data-driven decisions.
• Ability to influence without authority and demonstrate comfort collaborating with executive leaders.
• Be able to anticipate and resolve complex issues and make critical decisions.

Travel Requirements

• 20% Travel

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call [phone] if you need a disability accommodation for any part of the employment process.