Senior FP&A Analyst, GTM Finance (Remote)

Point Digital Finance, Inc.; United States; Remote; USD 105,000 - 146,000; Full time

Benefits offered by this job

Generous health benefits

Unlimited PTO

Flexible remote/onsite work

Equity

401K retirement plans

Monthly internet/mobile stipends

Job summary

Point Digital Finance, Inc. is seeking a Senior FP&A Analyst to own Sales & Marketing finance, including marketing budgets, forecasting, and unit economics. You will drive channel ROI, guide spend decisions, and translate funnel performance into origination revenue and profitability.

You will build scalable reporting, support headcount planning, and present insights to senior leadership, investors, and the Board. This remote-first role may require occasional onsite work in Palo Alto.

Qualifications

• 5+ years of progressive FP&A or corporate finance experience, with at least 2 years supporting Marketing or Sales.
• Bachelor’s degree in Finance, Accounting, or Economics.
• Experience at a consumer fintech, lending, or D2C company with paid acquisition preferred.
• Strong quantitative and analytical skills; advanced Excel/Google Sheets financial modeling.
• Solid core finance and accounting skills.
• Understanding of Real Estate market and/or fintech industry preferred.
• Experience with Netsuite ERP or Netsuite Planning and Budgeting software preferred.

Responsibilities

• Build and own a driver-based marketing and sales forecast linking channel spend, leads, applications, fundings, and revenue.
• Own the Marketing and Sales expense plan, including channel/program spend, agency and vendor costs, headcount, and commissions.
• Track and analyze variances between actual and forecasted financial performance, providing actionable insights to senior management.
• Model ROI for new channels, campaigns, partnerships, and sales initiatives, and run what-if scenarios for budget reallocation.
• Act as a trusted advisor to Marketing and Sales, challenging spend and prioritizing investments based on return.
• Produce monthly go-to-market performance reporting and dashboards (CAC, cost per funded deal, conversion rates, ROAS).
• Partner with Accounting on marketing accruals, prepaid spend, and commission calculations so the month-end close is accurate.
• Partner with Marketing Analytics and Data teams to reconcile spend data from ad platforms with the general ledger, and set a single source of truth for go-to-market metrics.

Skills

FP&A

Marketing Finance

Excel

Data analysis

Education

Bachelor's degree in Finance, Accounting, or Economics

Tools

Netsuite ERP

Netsuite Planning and Budgeting

Job description

Point Digital Finance, Inc. is seeking a Senior FP&A Analyst to own Sales & Marketing finance, including marketing budgets, forecasting, and unit economics. You will drive channel ROI, guide spend decisions, and translate funnel performance into origination revenue and profitability.

You will build scalable reporting, support headcount planning, and present insights to senior leadership, investors, and the Board. This remote-first role may require occasional onsite work in Palo Alto.