GTM FP&A Lead: Sales & Marketing Analytics & Strategy

Divvy Cloud Corp.; Boston (MA); Hybrid; USD 107,000 - 145,000; Full time

Job summary

Rapid7 in Boston is seeking a Lead Analyst, FP&A (Sales and Marketing) to serve as the key analytical partner driving GTM financial strategy and resource allocation. This on-site role requires you to collaborate with Sales, Marketing, and Revenue Operations to optimize performance and forecasting.

You will develop models and dashboards, translate results for executives, and guide multi-year growth initiatives.

Qualifications

• 5+ years of progressive finance experience in a high-growth SaaS environment.
• Hands-on experience in headcount, sales capacity, and personnel-cost modeling.
• Ability to translate complex financial results into executive-level narratives.
• Strong understanding of GTM metrics and revenue operations.

Responsibilities

• Develop financial analysis to support GTM headcount and resource allocation.
• Translate financial results into clear performance narratives for executive leadership.
• Establish monthly cadences with business partners to review results and variances.
• Direct GTM headcount planning and tracking with personnel-cost models.
• Partner with Marketing to evaluate spend efficiency and pipeline generation.
• Build dynamic sales productivity and capacity models for scenario planning.
• Lead annual operating plans and rolling forecasts for Sales and Marketing.
• Leverage Claude or AI tools to automate recurring reporting.

Skills

Financial modeling

Headcount planning

BI data analysis

Excel proficiency

SaaS metrics understanding

Executive communication

Cross-functional collaboration

Salesforce data analysis

Tools

Salesforce

Tableau

Power BI

Excel

Claude

Adaptive Planning

Google Workspace

Job description

Driving Go-To-Market financial strategy and cross-functional performance storytelling, this pivotal financial role serves as a strategic engine across sales capacity modeling, headcount planning, and executive decision-making. Operating as a direct analytical partner to FP&A leadership, this position translates complex GTM mechanics into actionable executive insights while steering high-impact growth initiatives across the revenue organization.

About the Team

The FP&A team is central to Rapid7's financial success, responsible for leading all major financial cycles including the annual budgeting and long-range strategic planning. This team collaborates cross-functionally with FP&A Business Partner Leads across the organization to ensure financial plans are accurate and aligned with strategic objectives.

About the Role

As a Lead Analyst, FP&A (Sales and Marketing), your primary responsibility will be to serve as the key analytical partner bringing GTM financial strategy to life and steering resource allocation decisions.

At this time, we are only considering candidates who are located in the Boston Metro area, who are able to come into the office three days per week.

Specifically, your focus will be to:

• Develop financial analysis that supports data-driven counsel on GTM headcount, resource allocation, and multi-year growth strategies.
• Translate complex financial results into clear performance narratives and actionable insights for executive leadership.
• Establish monthly cadences with business partners to review financial results, explain budget variances, mitigate risks, and capitalize on opportunities.
• Direct GTM headcount planning and tracking by maintaining personnel-cost models and quantifying the financial impact of hiring changes.
• Partner with Marketing leadership to evaluate spend efficiency and ensure resource optimization for high-quality pipeline generation.
• Build dynamic sales productivity, capacity, and driver-based scenario models to stress-test key assumptions and quantify trade-offs.
• Direct key workstreams within annual operating plans and rolling forecast cycles for Sales and Marketing organizations to ensure high accuracy.
• Implement AI-enabled solutions, including active use of tools like Claude, to automate recurring reporting and maximize capacity for strategic analysis.

The skills and qualities you'll bring include:

• Bring 5+ years of progressive finance experience with a proven track record in financial modeling within a high-growth SaaS environment.
• Apply hands-on experience in headcount, sales capacity, and personnel-cost modeling to support revenue targets.
• Demonstrate a bias toward process improvement by streamlining financial reporting, automating manual work, and building scalable processes.
• Express comfort analyzing large datasets using BI tools like Tableau or Power BI and pulling GTM data directly from Salesforce.
• Maintain advanced technical proficiency in Microsoft Excel, Google Workspace, and working knowledge of Adaptive Planning.
• Apply hands-on experience leveraging Claude or advanced AI tools to accelerate and elevate financial analysis workflows.
• Express deep understanding of SaaS metrics, including ARR, CAC, LTV, and pipeline conversion dynamics.
• Deliver impactful executive-level communications and board deck preparation to clearly present complex financial concepts to stakeholders.
• Break larger strategic goals into manageable execution steps to evaluate progress, adapt approaches, and achieve key GTM financial objectives.
• Establish clear ownership across end-to-end planning cycles to ensure continuous alignment and delivery of corporate financial commitments.
• Build global cross-functional alignment across Sales, Marketing, and Revenue Operations to solve complex reporting challenges and drive unified business outcomes.
• Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.

We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.

#LI-MCR

About Rapid7

At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact. We’re building a dynamic and collaborative workplace where new ideas are welcome.

Protecting 11,500+ customers against bad actors and threats means we’re continuing to push the envelope just like we’ ve been doing for the past 20 years. If you ’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career. Join us.

Rapid7, Inc. is committed to fair and equitable compensation practices. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. We evaluate compensation decisions on a case-by-case basis, and it is not typical for an individual to be hired at the very top of the salary range.

The annual salary range for this role, depending on location, is:

United States: $107,100.00 - 144,900.00 USD Annual

Salary ranges may vary based on geographical location. This range does not include variable/incentive compensation, equity and benefits (where applicable/eligible).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.