Senior Field Marketing Leader — ABM & Pipeline Growth

Teradata; Carson City (NV); On-site; USD 120,000 - 170,000; Full time

Job summary

Teradata is seeking a Sr. Field Marketing Manager in the United States to lead ABM and demand-generation programs for defined industry verticals within North America.

The role partners with sales leadership to design programs, map buying committees, and drive pipeline with events, paid media, content, email, and executive engagement. The position emphasizes cross-functional collaboration with Product Marketing, Brand, Partner Marketing and Revenue Operations, and requires strong measurement of

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record partnering with field sales, participating in account planning, QBRs and deal strategy.
• Familiarity with Teradata’s core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs with ROI measurement.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data and field feedback.

Skills

ABM experience

Pipeline ownership

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

Demandbase

6sense

CRM software

Job description

Teradata is seeking a Sr. Field Marketing Manager in the United States to lead ABM and demand-generation programs for defined industry verticals within North America.

The role partners with sales leadership to design programs, map buying committees, and drive pipeline with events, paid media, content, email, and executive engagement. The position emphasizes cross-functional collaboration with Product Marketing, Brand, Partner Marketing and Revenue Operations, and requires strong measurement of