Senior ABM Field Marketing Lead - Pipeline & Exec

Teradata; Salem (OR); On-site; USD 120,000 - 180,000; Full time

Job summary

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation and acceleration for defined North America industry verticals. This role sits within the Global Field Marketing & Demand Generation organization and partners with sales leadership to design and execute ABM programs spanning events, paid media, content, email, and executive engagement channels.

Travel about 25% is expected. You will develop account-level buying committee maps and partner with sales on account planning,

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience.
• Hands-on ABM experience: named account lists, buying committee mapping, multi-channel programs.
• Proven track record partnering with field sales, account planning, and QBRs.
• Deep familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs; measure event ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data and field feedback.

Skills

ABM

Demand generation

Pipeline management

Multi-channel campaigns

Executive engagement

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing or Business

Tools

CRM

Marketing analytics

Demandbase

6sense

Job description

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation and acceleration for defined North America industry verticals. This role sits within the Global Field Marketing & Demand Generation organization and partners with sales leadership to design and execute ABM programs spanning events, paid media, content, email, and executive engagement channels.

Travel about 25% is expected. You will develop account-level buying committee maps and partner with sales on account planning,