Senior ABM & Field Marketing Leader

Teradata; Lincoln (NE); On-site; USD 120,000 - 160,000; Full time

Job summary

Teradata in Lincoln, NE is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline creation for select industry verticals across North America.

You will partner with sales leadership and Revenue Operations to design and execute multi-channel programs that engage named accounts and build executive engagement. This role requires 7+ years in B2B field marketing or demand generation, hands-on ABM experience, and a proven ability to collaborate across Marketing, Revenue, and Product teams.

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience.
• Hands-on ABM experience: named account list development and multi-channel programs.
• Proven track record partnering with field sales and participating in account planning and QBRs.
• Familiar with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.
• Experience with ABM and intent data platforms such as Demandbase or 6sense.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Skills

ABM experience

Demand generation

Pipeline ownership

Cross-functional collaboration

CRM analytics

B2B marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Demandbase

6sense

Job description

Teradata in Lincoln, NE is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline creation for select industry verticals across North America.

You will partner with sales leadership and Revenue Operations to design and execute multi-channel programs that engage named accounts and build executive engagement. This role requires 7+ years in B2B field marketing or demand generation, hands-on ABM experience, and a proven ability to collaborate across Marketing, Revenue, and Product teams.