Senior ABM Field Marketing Lead

Teradata; Dover (DE); On-site; USD 120,000 - 180,000; Full time

Job summary

Teradata is seeking a Sr. Field Marketing Manager to drive ABM programs and pipeline across North America. You will partner with sales leadership, design targeted account plans, and orchestrate multi-channel campaigns that accelerate qualified opportunities.

This role requires 7+ years of B2B field marketing, strong cross-functional collaboration, and hands-on ABM platforms. Travel ~25% with a focus on measurable pipeline growth and executive engagement.

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams and participating in account planning, QBRs, and deal strategy.
• Experience with Teradata core verticals or similar enterprise sectors is a plus.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals with sales leadership.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps and engage economic buyers, technical evaluators, and business sponsors.
• Plan field programs including executive roundtables, industry events, trade shows, and virtual programs; measure ROI.
• Collaborate with sales on account planning, pipeline reviews, and quarterly business reviews as a key contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing, and Revenue Operations to align messaging and attribution.

Skills

ABM

Pipeline management

Multi-channel

Sales alignment

Buying committee mapping

Account planning

QBRs

Education

Bachelor's degree in Marketing/Business

Tools

Demandbase

6sense

CRM

Job description

Teradata is seeking a Sr. Field Marketing Manager to drive ABM programs and pipeline across North America. You will partner with sales leadership, design targeted account plans, and orchestrate multi-channel campaigns that accelerate qualified opportunities.

This role requires 7+ years of B2B field marketing, strong cross-functional collaboration, and hands-on ABM platforms. Travel ~25% with a focus on measurable pipeline growth and executive engagement.