Senior ABM Field Marketing Manager

Teradata; Honolulu (HI); On-site; USD 120,000 - 180,000; Full time

Job summary

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation for defined North America verticals, partnering with sales leadership on ABM programs, events, and executive engagement. Travel ~25% to support field activities and pipeline growth.

You will build account maps, plan field programs, and measure ROI by pipeline contribution, collaborating with Product Marketing, Brand, and Revenue Operations to optimize campaigns.

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy.
• Deep familiarity with Teradata's core verticals (e.g., Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector).

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals in partnership with sales leadership.
• Develop and execute integrated ABM programs spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts.
• Plan and execute field programs including executive roundtables, industry events and trade shows.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews.

Skills

ABM experience

Named account lists

Multi-channel campaigns

CRM analytics

Marketing analytics

Education

Bachelor's degree in Marketing or Business

Tools

Demandbase

6sense

Job description

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation for defined North America verticals, partnering with sales leadership on ABM programs, events, and executive engagement. Travel ~25% to support field activities and pipeline growth.

You will build account maps, plan field programs, and measure ROI by pipeline contribution, collaborating with Product Marketing, Brand, and Revenue Operations to optimize campaigns.