Senior Field Marketing Leader – ABM & Enterprise Growth

Lumen; Atlanta (GA); On-site; USD 106,000 - 141,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Bonus structure information

Job summary

Lumen is seeking an experienced Senior Lead Field Marketing Manager to partner with Enterprise Sales, drive ABM initiatives, and orchestrate events and demand programs across priority accounts. You will align with corporate marketing, product marketing, and external vendors to optimize pipeline impact and revenue growth.

The role demands strategic thinking, data-driven decision making, and proficiency in CRM/automation platforms, with travel up to 30%.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of progressive experience in field marketing, demand generation, ABM, sales enablement, event marketing, or related disciplines.
• Proven success partnering with enterprise sales to drive pipeline, acceleration, growth, and revenue.
• Experience developing and executing ABM strategies and account engagement programs.
• Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives.
• Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple levels.
• Strong analytical skills with experience measuring marketing effectiveness, campaign performance, pipeline contribution, and ROI.
• Experience managing significant marketing budgets and multiple vendor relationships.
• Excellent communication and presentation skills with frontline sellers, sales leadership, and executive audiences.
• Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo (or similar).
• Ability to thrive in a fast-paced environment while managing multiple priorities.
• Travel up to 30%.

Responsibilities

• Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes.
• Lead targeted ABM strategies and programs for priority accounts, leveraging data-driven insights to increase engagement and opportunity progression.
• Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences.
• Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities.
• Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact.
• Provide strategic insights and recommendations to sales leadership by leveraging market intelligence, account data, and performance analytics to improve account penetration and growth.
• Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through, delivering executive‑level reporting and recommendations.
• Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI‑enabled tools and automation, to maximize business impact.

Skills

Field marketing

Demand generation

ABM strategies

Sales enablement

Event marketing

Cross-functional leadership

Analytics & ROI

Budget management

CRM & marketing automation

Sales collaboration

Communication skills

Travel 30%

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Marketo

Job description

Lumen is seeking an experienced Senior Lead Field Marketing Manager to partner with Enterprise Sales, drive ABM initiatives, and orchestrate events and demand programs across priority accounts. You will align with corporate marketing, product marketing, and external vendors to optimize pipeline impact and revenue growth.

The role demands strategic thinking, data-driven decision making, and proficiency in CRM/automation platforms, with travel up to 30%.