Senior Field Marketing Lead: ABM & Enterprise Growth

Lumen; Austin (TX); Remoto; USD 116.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Life benefits

Lifestyle benefits

Descrizione del lavoro

Lumen is seeking a Senior Lead Field Marketing Manager to partner with Enterprise Sales and drive integrated field marketing plans across ABM, events, and demand generation. You will collaborate with sales, product marketing, and digital teams to align investments with business priorities and accelerate pipeline growth.

The role requires 8+ years in field marketing with a track record in account-based strategies, executive engagements, and managing budgets. Travel up to 30% is expected.

Competenze

• 8+ years of field marketing, demand generation, ABM, or related disciplines.
• Proven success partnering with enterprise sales to drive pipeline and revenue.
• Experience developing ABM strategies and account engagement programs.
• Leadership of customer events, executive engagement programs, and field marketing initiatives.
• Ability to lead cross-functional projects and influence stakeholders.

Mansioni

• Develop account and territory plans to drive pipeline growth and revenue.
• Lead ABM strategies and programs for priority accounts.
• Plan and execute customer, prospect, and executive engagement programs.
• Drive integrated demand generation and sales activation initiatives.
• Collaborate with Sales, Product Marketing, Digital Marketing, and Campaign teams.
• Provide strategic insights to sales leadership using market intelligence and analytics.
• Measure program effectiveness and deliver executive reporting.
• Manage field marketing budgets, agencies, and vendor relationships, including AI-enabled tools.

Conoscenze

Field marketing

Demand generation

ABM

Sales enablement

Event marketing

Cross-functional leadership

Analytics

Budget management

CRM & marketing automation

Formazione

Bachelor's degree

Strumenti

Salesforce

Marketo

Descrizione del lavoro

Lumen is seeking a Senior Lead Field Marketing Manager to partner with Enterprise Sales and drive integrated field marketing plans across ABM, events, and demand generation. You will collaborate with sales, product marketing, and digital teams to align investments with business priorities and accelerate pipeline growth.

The role requires 8+ years in field marketing with a track record in account-based strategies, executive engagements, and managing budgets. Travel up to 30% is expected.