Senior Field Marketing Lead, ABM & Pipeline Growth

Lumen

Madison (WI)

Remote

USD 106,000 - 141,000

Full time

3 days ago

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Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Bonus structure

Job summary

Lumen, a trusted network provider for AI-powered workflows, seeks a Senior Lead Field Marketing Manager to drive ABM programs, events, and demand generation across priority accounts in enterprise markets. You will partner with Sales, Product Marketing, and Digital Marketing to align investments with business priorities and accelerate pipeline growth.

Responsibilities include developing strategic account plans, executing ABM strategies, managing customer engagements, and delivering

Qualifications

Bachelor's degree or equivalent experience.
8+ years of progressive experience in field marketing, demand generation, ABM, or related disciplines.
Experience partnering with enterprise sales to drive pipeline and revenue.
Experience with ABM strategies and account engagement programs.
Experience managing customer events and executive engagement programs.
Strong analytical skills and ability to measure marketing effectiveness.

Responsibilities

Serve as strategic marketing partner to Enterprise Sales.
Lead ABM strategies and programs for priority accounts.
Plan and execute customer, prospect, and executive engagement programs.
Drive integrated demand generation and sales activation initiatives.
Collaborate with Sales, Product Marketing, Digital Marketing, and Campaign teams.
Provide insights to sales leadership using market intelligence and analytics.
Measure program effectiveness and deliver executive reporting.
Manage field marketing budgets, agencies, and vendor relationships, including AI-enabled tools.