Senior Field ABM & Events Manager

Norm Ai; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior field marketing leader to define and execute go-to-market strategies for field programs, driving pipeline growth and revenue through ABM and high-impact events.

You will build programs from scratch, collaborate with executives, and own outcomes from planning to post-event follow-up, including 1:1 ABM and executive dinners.

Qualifications

• 5-7+ years of experience in field, events, or ABM marketing
• Track record of building an events strategy rather than simply managing an established calendar
• Creative and strategic thinking; ability to turn a vague idea or goal into a concrete, compelling plan and execute it
• Exceptional executive presence and confidence engaging senior leaders as a peer
• Strong ownership of programming, prioritization, project advancement, and fast execution
• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is nice to have
• Established network across vendors, production, and other teams is nice to have
• Experience managing an events program for a fast-paced, growing enterprise business is nice to have
• Fluent, practical, hands-on use of AI in day-to-day work; candidates should be prepared to demonstrate AI tools, workflows, and outcomes
• Legally authorized to work in the United States on a full-time basis

Responsibilities

• Define the go-to-market strategy for field programs, including activities, locations, and competitive approach
• Develop programs from scratch, execute them end to end, and create engagement opportunities that drive pipeline growth and revenue
• Partner with ADs and FDLEs to run high-impact field programs across segments
• Execute 1:1 ABM plays for strategic accounts
• Design 1:1, 1:few, and 1:many field marketing experiences, including conferences, client workshops, and executive dinners
• Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps
• Shape deal strategy, not just execute events
• Identify conferences, owned events, and field tactics that reach legal leaders
• Lead initiatives from creative brainstorming through post-event follow-up
• Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
• Build the strategic field and ABM events program from the ground up
• Develop a 30/60/90-day strategy, roadmap, priority programs, budgets, success measures, and execution plans

Skills

Field Marketing Strategy Development

Account-Based Marketing (ABM)

Event Management

Executive Engagement

Creative Thinking

Tools

AI Tools

Legal Technology

Job description

• Define the go-to-market strategy for field programs, including activities, locations, and competitive approach
• Develop programs from scratch, execute them end to end, and create engagement opportunities that drive pipeline growth and revenue
• Partner with ADs and FDLEs to run high-impact field programs across segments
• Execute 1:1 ABM plays for strategic accounts
• Design 1:1, 1:few, and 1:many field marketing experiences, including conferences, client workshops, and executive dinners
• Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps
• Shape deal strategy, not just execute events
• Identify conferences, owned events, and field tactics that reach legal leaders
• Lead initiatives from creative brainstorming through post-event follow-up
• Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
• Build the strategic field and ABM events program from the ground up
• Develop a 30/60/90-day strategy, roadmap, priority programs, budgets, success measures, and execution plans

Requirements

• 5-7+ years of experience in field, events, or ABM marketing
• Track record of building an events strategy rather than simply managing an established calendar
• Creative and strategic thinking; ability to turn a vague idea or goal into a concrete, compelling plan and execute it
• Exceptional executive presence and confidence engaging senior leaders as a peer
• Strong ownership of programming, prioritization, project advancement, and fast execution
• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is nice to have
• Established network across vendors, production, and other teams is nice to have
• Experience managing an events program for a fast-paced, growing enterprise business is nice to have
• Fluent, practical, hands-on use of AI in day-to-day work; candidates should be prepared to demonstrate AI tools, workflows, and outcomes
• Legally authorized to work in the United States on a full-time basis

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for field programs, with a strong focus on account-based marketing (ABM) and event management. Proven ability to engage senior executives and drive pipeline growth through strategic planning and innovative programming.

Highest-signal resume keywords

• Field Marketing Strategy Development
• Account-Based Marketing (ABM)
• Event Management
• Executive Engagement
• Creative and Strategic Thinking

Hard Skills

• Go-To-Market Strategy
• Pipeline Growth
• Program Development
• Event Execution
• Budget Management
• Success Measurement
• Project Advancement
• Fast Execution

Soft Skills

• Exceptional Executive Presence
• Strong Ownership
• Creative Thinking

Industry Keywords

• Field Programs
• Conferences
• Client Workshops
• Executive Dinners
• Account Penetration
• Opportunity Acceleration

Tools & Technologies

• AI Tools
• Legal Technology