Senior Field ABM & Events Manager

Jobtailor

New York (NY)

On-site

USD 120,000 - 160,000

Full time

4 days ago

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Job summary

Jobtailor is seeking a senior field marketing leader to define and execute go-to-market strategies for field programs, driving pipeline growth and revenue through ABM and high-impact events.

You will build programs from scratch, collaborate with executives, and own outcomes from planning to post-event follow-up, including 1:1 ABM and executive dinners.

Qualifications

5-7+ years of experience in field, events, or ABM marketing
Track record of building an events strategy rather than simply managing an established calendar
Creative and strategic thinking; ability to turn a vague idea or goal into a concrete, compelling plan and execute it
Exceptional executive presence and confidence engaging senior leaders as a peer
Strong ownership of programming, prioritization, project advancement, and fast execution
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is nice to have
Established network across vendors, production, and other teams is nice to have
Experience managing an events program for a fast-paced, growing enterprise business is nice to have
Fluent, practical, hands-on use of AI in day-to-day work; candidates should be prepared to demonstrate AI tools, workflows, and outcomes
Legally authorized to work in the United States on a full-time basis

Responsibilities

Define the go-to-market strategy for field programs, including activities, locations, and competitive approach
Develop programs from scratch, execute them end to end, and create engagement opportunities that drive pipeline growth and revenue
Partner with ADs and FDLEs to run high-impact field programs across segments
Execute 1:1 ABM plays for strategic accounts
Design 1:1, 1:few, and 1:many field marketing experiences, including conferences, client workshops, and executive dinners
Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps
Shape deal strategy, not just execute events
Identify conferences, owned events, and field tactics that reach legal leaders
Lead initiatives from creative brainstorming through post-event follow-up
Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
Build the strategic field and ABM events program from the ground up
Develop a 30/60/90-day strategy, roadmap, priority programs, budgets, success measures, and execution plans

Skills

Field Marketing Strategy Development

Account-Based Marketing (ABM)

Event Management

Executive Engagement

Creative Thinking

Tools

AI Tools

Legal Technology

Job description

Define the go-to-market strategy for field programs, including activities, locations, and competitive approach
Develop programs from scratch, execute them end to end, and create engagement opportunities that drive pipeline growth and revenue
Partner with ADs and FDLEs to run high-impact field programs across segments
Execute 1:1 ABM plays for strategic accounts
Design 1:1, 1:few, and 1:many field marketing experiences, including conferences, client workshops, and executive dinners
Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps
Shape deal strategy, not just execute events
Identify conferences, owned events, and field tactics that reach legal leaders
Lead initiatives from creative brainstorming through post-event follow-up
Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
Build the strategic field and ABM events program from the ground up
Develop a 30/60/90-day strategy, roadmap, priority programs, budgets, success measures, and execution plans

Requirements

5-7+ years of experience in field, events, or ABM marketing
Track record of building an events strategy rather than simply managing an established calendar
Creative and strategic thinking; ability to turn a vague idea or goal into a concrete, compelling plan and execute it
Exceptional executive presence and confidence engaging senior leaders as a peer
Strong ownership of programming, prioritization, project advancement, and fast execution
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is nice to have
Established network across vendors, production, and other teams is nice to have
Experience managing an events program for a fast-paced, growing enterprise business is nice to have
Fluent, practical, hands-on use of AI in day-to-day work; candidates should be prepared to demonstrate AI tools, workflows, and outcomes
Legally authorized to work in the United States on a full-time basis

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for field programs, with a strong focus on account-based marketing (ABM) and event management. Proven ability to engage senior executives and drive pipeline growth through strategic planning and innovative programming.

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