Field Marketing Manager

LIFESIGHT LLC; United States; Remoto; USD 110.000 - 150.000; Tempo integral

Benefícios oferecidos por esta vaga

Health insurance

Resumo da vaga

LIFESIGHT LLC in the US seeks a Field Marketing Manager to own and scale field marketing initiatives, including enterprise events, executive roundtables, and ABM campaigns. This IC role partners with Sales, Demand Generation, Product Marketing, Content, Brand, Agency Partnerships, and Data Science to drive measurable business impact.

You will lead end-to-end event programs, regional planning, and account-based engagement, focusing on pipeline generation, customer advocacy, and market leadership.

Qualificações

• 4–7 years of relevant experience in B2B field marketing, regional marketing, enterprise events, demand generation, or account-based marketing.
• Hands-on experience with Salesforce, HubSpot, or comparable systems for campaign management, attribution, and reporting.

Responsabilidades

• Develop and execute an integrated US field marketing strategy aligned with regional sales objectives and revenue targets.
• Own the US field marketing calendar including hosted events, conferences, executive engagement programs, and ABM campaigns.
• Plan and manage end-to-end event programs, including executive dinners and roundtables for senior leaders.
• Design targeted pre-event campaigns to engage priority accounts and schedule qualified meetings.
• Collaborate with Sales, Demand Generation, Product Marketing, Content, Brand, Partnerships, and Data Science teams to align field activities with business priorities.
• Measure field marketing impact with CRM, attribution, and ROI analyses.

Conhecimentos

Field marketing strategy

Executive engagement

ABM

Sales collaboration

Event management

Ferramentas

Salesforce

HubSpot

Descrição da vaga

Field Marketing Manager – US

Location: New York, Hybrid (other US East Coast locations may be considered)

Department: Marketing

Reporting To: Head of Demand Generation

Level: Field Marketing Manager (4–7 years)

Employment Type: Full-time

Benefits

• Health insurance

About the Role

We are looking for a highly driven, commercially oriented, and execution-focused Field Marketing Manager (for a new project) to own and scale our field marketing initiatives. This is an IC role.

This role combines strategic planning with hands-on execution across industry events, executive roundtables, conferences, account-based marketing campaigns, partner engagement, customer advocacy, and regional demand generation.

You will be responsible for creating meaningful opportunities for enterprise marketing and business leaders to engage with Lifesight, understand our solutions, and build lasting relationships with our team.

However, the responsibility extends beyond bringing people together. You will ensure that every marketing initiative contributes to a broader commercial objective, whether generating qualified pipeline, accelerating existing opportunities, strengthening customer relationships, supporting account expansion, or building brand credibility.

You will work closely with Sales, Demand Generation, Product Marketing, Content, Brand, Agency Partnerships, and Data Science teams to ensure our field marketing activities are closely aligned with business priorities.

A distinctive element of the role is the opportunity to apply marketing measurement and incrementality methodologies to evaluate the effectiveness of our own field programs. We aim to understand not only who attended an event, but also what business impact the activity generated.

The ideal candidate is someone who can own an event from the first idea to the final pipeline report—and make every interaction count.

Key Responsibilities

1. Field Marketing Strategy and Regional Planning

• Develop and execute an integrated US field marketing strategy aligned with regional sales objectives, demand generation priorities, and revenue targets.
• Own and manage the annual and quarterly US field marketing calendar, encompassing hosted events, industry conferences, executive engagement programs, partner initiatives, and targeted account-based campaigns.
• Work closely with Sales leadership and Account Executives to identify priority industries, geographic markets, target accounts, and enterprise buyer segments.
• Translate commercial priorities into measurable field marketing initiatives supporting new customer acquisition, pipeline acceleration, and account expansion.
• Evaluate event sponsorships, partnerships, and marketing opportunities based on audience relevance, target account coverage, expected commercial outcomes, and cost-effectiveness.
• Manage field marketing budgets, forecasts, vendor relationships, event contracts, and program expenditure.
• Establish scalable regional marketing playbooks and processes that can be replicated across other markets.

2. Event Management and Executive Engagement

• Own end-to-end planning and execution of US field marketing events, including executive dinners, CMO and CFO roundtables, regional workshops, grassroots meetups, customer events, conferences, and industry networking programs.
• Build and maintain an active calendar of approximately 2–4 hosted events per month during peak activity periods.
• Organise executive dinners for approximately 12–15 participants and regional roundtables for 30–40 senior marketing and business leaders.
• Lead venue selection, contract negotiations, vendor management, budgets, event logistics, travel coordination, speaker preparation, registration, guest experience, and on-site execution.
• Coordinate participation in relevant industry conferences, including NRF, Shoptalk, eTail, CommerceNext, Groceryshop, ANA events, and other relevant marketing and commerce forums.
• Evaluate opportunities for executive speaking engagements, panel discussions, industry association events, and partner-hosted programs.
• Develop targeted pre-event campaigns to engage priority accounts, secure relevant attendees, and schedule qualified meetings.
• Ensure events are designed around meaningful industry discussions, customer challenges, research insights, and opportunities for business engagement.
• Support the planning and execution of a flagship customer and industry event in 2027.
• Maintain consistently high standards of attendee experience, brand representation, and operational delivery.

3. Account-Based Marketing and Target Account Engagement

Design and execute targeted account-based marketing programs focused on strategic enterprise prospects and priority customer segments.

• Work with Account Executives and SDRs to identify named target accounts, buying committees, key decision-makers, and relevant engagement opportunities.
• Build high-quality invitation lists aligned with our ideal customer profile (ICP), prioritising CMOs, CFOs, VPs of Marketing, Heads of Growth, Marketing Analytics Leaders, and senior business decision-makers.
• Develop personalised engagement programs, including exclusive roundtables, executive networking opportunities, account-specific campaigns, and curated industry experiences.
• Leverage account intelligence, engagement signals, and CRM insights to improve targeting and campaign effectiveness.
• Collaborate with Demand Generation and Sales teams on coordinated outreach across email, LinkedIn, partner channels, and relevant digital touchpoints.
• Monitor account engagement, stakeholder participation, and progression towards qualified meetings and sales opportunities.
• Support re-engagement initiatives for dormant prospects and account expansion programs for existing customers.

4. Pipeline Generation and Revenue Contribution

• Work closely with Sales teams to establish clear commercial objectives before each field marketing program.
• Define target accounts, expected meetings, qualification criteria, opportunity objectives, and follow-up responsibilities for each event or campaign.
• Implement structured pre-event engagement and post-event follow-up processes to maximise qualified sales conversations.
• Ensure the first coordinated follow-up wave is initiated within three business days of each event.
• Track event-sourced and event-influenced opportunities using Salesforce, HubSpot, or equivalent CRM and marketing automation platforms.
• Partner with Sales and Revenue Operations to maintain accurate campaign data, attendance records, lead attribution, and opportunity tracking.
• Analyse engagement-to-meeting, meeting-to-opportunity, and opportunity-to-revenue conversion performance.
• Develop campaigns that help accelerate active opportunities through executive engagement, relevant content, customer references, and peer-to-peer interactions.
• Measure the commercial effectiveness of field marketing investments through qualified meetings, pipeline creation, opportunity progression, and marketing ROI.

5. Content Amplification and Thought Leadership

• Collaborate with Content, Product Marketing, and Brand teams to translate field marketing activities into reusable marketing assets.
• Develop post-event content plans covering event recaps, executive insights, newsletters, social media posts, podcasts, customer discussions, and thought leadership opportunities.
• Coordinate the publication of relevant post-event content within 14 days of major events.
• Work with internal subject-matter experts to create discussion themes around marketing measurement, incrementality, attribution, marketing effectiveness, AI-driven analytics, and investment optimisation.
• Support executives and founders with speaker briefs, event narratives, discussion points, and presentation materials.
• Identify opportunities to turn event insights into educational content, research-led campaigns, and future marketing programs.
• Collaborate with external speakers, customers, partners, and industry experts to strengthen the relevance and reach of field marketing content.
• Ensure all event-related communications and materials follow approved product messaging, brand guidelines, and communication standards.

6. Community Development and Customer Advocacy

• Use field marketing programs to build and strengthen relationships with customers, prospective customers, agency partners, and industry communities.
• Support the development of executive networks, customer advisory councils, peer-learning groups, and customer advocacy initiatives.
• Identify opportunities to involve existing customers in roundtables, panels, research programs, and customer success discussions.
• Collaborate with Customer Success and Sales teams to support customer engagement, retention, and account expansion through relevant field initiatives.
• Develop engagement opportunities that encourage ongoing participation beyond individual events.
• Maintain structured attendee engagement and relationship records to support future marketing programs and community development.

7. Partner and Ecosystem Marketing

• Collaborate with agency partners, technology partners, industry associations, consultants, and other ecosystem participants to expand market reach.
• Identify opportunities for joint events, executive discussions, research-led campaigns, webinars, and co-marketing programs.
• Coordinate with Partnerships and Sales teams to engage relevant enterprise audiences through partner networks.
• Evaluate partnership opportunities based on strategic alignment, audience quality, engagement potential, and pipeline contribution.
• Build relationships with relevant event organisers, industry communities, executive networks, and marketing associations across the United States.
• Monitor partner-led engagement and its contribution to qualified sales opportunities.

8. Marketing Measurement, Analytics and Continuous Improvement

• Develop a structured measurement framework for evaluating field marketing performance across events, campaigns, and account engagement programs.
• Track key metrics, including registration-to-attendance conversion, attendee fit, target account engagement, attendee satisfaction, qualified meetings, opportunities generated, pipeline influence, and program costs.
• Collaborate with the Data Science and Marketing Analytics teams to explore incrementality-based measurement approaches, including geo-based experiments, where appropriate and methodologically feasible.
• Help establish measurement practices that distinguish incremental commercial impact from activities that would likely have occurred without the marketing program.
• Maintain accurate event and campaign records in Salesforce, HubSpot, and relevant marketing systems.
• Prepare post-event performance reports and quarterly field marketing reviews for leadership.
• Identify opportunities to improve event effectiveness, targeting, operational efficiency, engagement quality, and return on marketing investment.
• Explore AI-enabled and automation tools to improve event operations, audience research, personalised campaigns, content development, and reporting.

9. Cross-Functional Collaboration and Operational Excellence

• Serve as a key field marketing partner to Sales, SDR, Demand Generation, Product Marketing, Content, Brand, Partnerships, Customer Success, and Data Science teams.
• Coordinate event objectives, messaging, guest lists, speaker requirements, and follow-up ownership with relevant stakeholders.
• Brief internal speakers, senior executives, founders, and event hosts before major programs.
• Establish and maintain event planning templates, briefing documents, campaign workflows, vendor databases, and execution playbooks.
• Manage multiple events and marketing initiatives simultaneously while maintaining quality, timelines, and budget discipline.
• Ensure attendee information is handled in accordance with applicable privacy requirements, internal policies, and approved marketing consent practices.
• Support continuous improvement in field marketing execution through documented processes, performance reviews, and stakeholder feedback.

Qualifications and Experience

We are open to hiring at either Field Marketing Manager level, depending on relevant experience, demonstrated ownership, and execution.

Field Marketing Manager – 4–7 Years

• 4–7 years of relevant experience in B2B field marketing, regional marketing, enterprise events, demand generation, or account-based marketing.
• Demonstrated ownership of an annual field marketing calendar, preferably involving 30 or more events or programs.
• Experience independently managing executive dinners, regional roundtables, conferences, trade shows, and targeted marketing initiatives.
• Proven ability to design marketing programs that contribute to qualified meetings, sales opportunities, and pipeline growth.
• Strong understanding of enterprise B2B sales cycles, target account engagement, and multi-stakeholder buying processes.
• Experience collaborating with Account Executives, SDRs, Marketing leadership, and other commercial teams.
• Hands‑on experience with Salesforce, HubSpot, or comparable systems for campaign management, attribution, and reporting.
• Experience managing marketing budgets, negotiating with vendors, and evaluating program ROI.
• Ability to confidently engage senior marketing executives, business leaders, and industry stakeholders.
• Strong analytical, project management, operational, and communication capabilities.
• Ability to independently manage regional marketing programs while working in a fast-paced, collaborative environment.

Preferred Qualifications

• Experience in B2B SaaS, MarTech, AdTech, marketing analytics, marketing measurement, attribution, enterprise data platforms, or related technology industries.
• Familiarity with concepts such as Marketing Mix Modelling (MMM), incrementality testing, causal measurement, multi‑touch attribution, and marketing effectiveness.
• Experience engaging enterprise retailers, ecommerce businesses, omnichannel brands, consumer‑facing organisations, and advertising agencies.
• Existing relationships with US industry conferences, marketing communities, event organisers, executive networks, or event partners.
• Experience with ABM tools such as 6sense, Demandbase, ZoomInfo, or similar account intelligence platforms.
• Familiarity with event management platforms such as Goldcast, Splash, Bizzabo, Luma, Cvent, or equivalent tools.
• Experience producing and amplifying event‑related content across newsletters, social media, podcasts, and digital channels.
• Exposure to customer advocacy programs, executive communities, customer advisory boards, or industry partnerships.
• Experience applying marketing analytics or experimentation methods to assess campaign effectiveness.
• Experience working within a growing SaaS organisation that requires both strategic thinking and independent execution.

Core Competencies

Commercial Orientation: Understands how field marketing contributes to enterprise pipeline generation, sales engagement, opportunity acceleration, and revenue.

End-to-End Ownership: Can independently manage programs from planning and budgeting through delivery, follow‑up, reporting, and optimisation.

Enterprise Relationship Building: Comfortable engaging with senior marketing and business executives and creating meaningful professional interactions.

Operational Excellence: Strong attention to detail, vendor management, budgeting, timelines, logistics, and simultaneous project execution.

Analytical Thinking: Uses data to assess program outcomes, improve marketing efficiency, and support informed investment decisions.

Creative Execution: Develops differentiated marketing experiences that engage target audiences and strengthen brand positioning.

Cross-Functional Collaboration: Works effectively with Sales, Marketing, Partnerships, and technical teams to achieve shared business objectives.

Adaptability: Comfortable operating in a fast-moving business environment with evolving priorities and a strong emphasis on accountability.

This is a remote position.