Senior Field Marketing Manager

Workato, Inc.; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible Working Arrangements

Great Employee Benefits

Professional Development Opportunities

Dedicated Wellness & Recreation Time

Job summary

Workato, Inc. in San Francisco seeks a Senior Field Marketing Manager to own NA field marketing strategy and execution of programs that connect sales, leadership, prospects, customers, and partners to drive pipeline.

You will lead trade shows, executive programs, regional activations, ABM-aligned initiatives, and sales enablement events, partnering with Demand Generation and Product Marketing to maximize ROI and revenue impact.

Qualifications

• 5–8+ years of B2B field marketing, event marketing, or demand generation experience.

Responsibilities

• Own the North America field marketing strategy and end-to-end execution of programs (trade shows, executive briefings, regional activations).
• Partner with Sales, Demand Generation, and Product Marketing to maximize pipeline ROI.
• Build and maintain NA field marketing calendar and strategy; mentor junior team members.

Skills

B2B field marketing

Event marketing

Demand generation

ABM

Willingness to travel

Tools

Salesforce

Marketo

Cvent

Job description

• We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing strategy. In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs — trade shows, executive-level programs, and regional activations — that connect Workato sales and leadership with prospects, customers, partners, and our developer community to drive new logos, accelerate deals, expand accounts, and fuel pipeline
• Owning the strategy and end-to-end execution of events, experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities
• Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROI
• Designing and leading executive briefings, roundtables, and account-based field programs in close partnership with sales leadership and the ABM team
• Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team
• Leading regional field activations — dinners, sponsorships, and co-branded events with partners and customers — from concept through measurable results
• Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget
• Setting the standard for post-event reporting and pipeline attribution, delivering insights and recommendations to sales and marketing leadership
• Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized
• Mentoring and providing guidance to field marketing associates/coordinators supporting program execution
• Acting as a strategic advisor to regional sales leaders, translating pipeline and account goals into targeted field marketing plans

Benefits

• Flexible Working Arrangements: We want to empower our employees to give us their 110%, and still be able to fully live their personal lives beyond what they do at Workato.
• Great Employee Benefits: Our employee benefits are designed not just to help everyone at Workato fulfill their basic and tangible needs, but also feel appreciated for their contributions to the company.
• Professional Development Opportunities: We are invested in the long-term professional development of our people, beyond what they bring to the table on their first day at work.

We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.

• Dedicated Wellness & Recreation Time: We make it a point to dedicate time to pause, recharge and get to know each other better.

From virtual game nights to fitness sessions, there’s always time for a little fun on the calendars.

Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targetsExperience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reportingExperience managing or mentoring junior team members or coordinators is a plus5–8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaSWillingness to travel across North America as needed to support events (approximately 25–40%)Demonstrated success planning and running executive-level programs (briefings, roundtables, advisory events) for enterprise audiencesWorking knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategyProficiency with Salesforce, Marketo, and event platforms such as Cvent; comfort working with pipeline and attribution reportingCollaborative operator who builds trust quickly with global, cross-functional teams, partners, and vendorsStrategic thinker who can also roll up their sleeves to execute flawlessly under tight timelinesData-driven approach to measuring program impact and making the case for continued or reallocated investmentConfident, credible communicator who can influence and align senior sales and marketing stakeholdersHighly organized program manager comfortable owning multiple concurrent, high-visibility initiatives