Senior Field ABM & Events Manager

Norm Ai; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Equity

401(k) plan

Health insurance

Free lunch provided when in office

Parental leave

Relocation reimbursement to NYC

State bar fee reimbursement

Job summary

Norm Ai seeks a Senior Field ABM and Events Manager to partner with stakeholders across Norm Ai and Norm Law, running high-impact field programs for key audiences and executing 1:1 ABM plays for strategic clients.

You will design the go-to-market field strategy, own end-to-end execution, and drive pipeline growth while collaborating with executives across segments to build multi-tiered event experiences.

Qualifications

• 5-7+ years of experience in field, events, or ABM marketing.
• Strong ownership of programming, prioritization, and rapid execution.
• Creative and strategic thinking with ability to turn vague goals into concrete plans.
• Established network across vendors, production, and internal teams.
• Familiarity with AI, legal technology, regulation and policy in enterprise contexts.

Responsibilities

• Own end-to-end field programs from design to execution that drive pipeline growth.
• Define go-to-market strategies for field programs, including where to show up and how to win.
• Partner with senior executives to understand account dynamics and close gaps in programming.
• Identify opportunities across conferences, owned events, and field tactics.
• Deliver measurable outcomes in executive access, account penetration, and revenue.

Skills

ABM marketing

Field marketing

Event programming

Executive engagement

Cross-functional collaboration

Go-to-market strategy

Pipeline growth

Job description

• The most impactful opportunities are often the hardest to get in front of


• As our Senior Field ABM and Events Manager, you’ll partner directly with stakeholders across Norm Ai and Norm Law to run high-impact field programs for our key audiences and execute 1:1 ABM plays for our most strategic clients


• You’ll challenge the status quo in field marketing to create unique experiences and moments that identify new opportunities, build brand trust, and move deals forward


• The role will build the strategic field & ABM events program from the ground up


• Expect increasing scope, budget, and responsibility as we scale


• Design the strategy: Define the go-to-market strategy for field programs: what we do, where we show up, and how we win in this market


• Own end to end execution: Develop programs from scratch, execute flawlessly, and create meaningful engagement opportunities with leaders that drive pipeline growth and revenue


• Drive cross-functional collaboration: You’ll partner directly with ADs, and FDLEs (Forward-Deployed Legal Engineers) to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts


• Build the programming: Design 1:1, 1:few, and 1:many field marketing experiences (conferences, client workshops, executive dinners, etc) that align to active opportunities and target accounts


• Partner and collaborate with executives: Drive executive Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps — actively shaping deal strategy, not just executing events


• Identify new opportunities: Drive both strategy and execution: identify existing and net-new conferences, owned events, and field tactics that reach legal leaders most effectively, then run point from creative brainstorming through post-event follow-up


• Deliver results: Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth


• —-What Success Looks Like—-


• —-30 Days—-


• Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing event commitments


• Build relationships with key internal stakeholders and assess current partners, processes, and capabilities


• —-60 Days—-


• Present a prioritized field and ABM events strategy, including where Norm should host, partner, sponsor, and build net new programming


• Define initial concepts, target audiences, content packages, budgets, and success measures for priority programs


• —-90 Days—-


• Establish a clear roadmap for Norm’s strategic event programming


• Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement

Benefits

• Competitive salary and equity


• 401(k) plan with a highly competitive employer matching contribution


• Top-tier health, dental, hospital, accident and vision insurance


• Free lunch provided when working from the office


• Paid parental leave


• Relocation reimbursement to move to NYC


• State bar fee reimbursement

Exceptional executive presences. You have the confidence to engage senior leaders as a peer, not just a planner, and you build credibility fastA track record of building an events strategy vs. simply managing an established calendar5-7+ years of experience in field, events, or ABM marketingStrong ownership of programming, where to prioritize, how to move projects forward, and work quicklyCreative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to executionManaged an events program for a fast-paced, growing enterprise businessAn established network across vendors, production, and other teams to help execute eventsFamiliarity with AI, legal technology, regulation and policy, or another complex enterprise category