Senior Field Marketing Manager

Strive Sa; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Strive Sa in New York seeks a Senior Field Marketing Manager to own our field presence across conferences, summits, hackathons, and customer events. You will partner with Marketing, Ecosystem, Sales, and leadership to design programs, manage budgets, and run events end-to-end.

You'll build pipelines by coordinating pre- and post-event activities, nurture relationships with enterprise and AI-native companies, and demonstrate ROI with data-driven reporting from the field.

Qualifications

• 4+ years managing events at a high-growth B2B tech company.
• Strong relationships with enterprise and AI-native companies, SF or NY a strong plus.
• Demonstrated success planning both developer-focused events (hackathons, meetups, technical conferences) and executive-level events (dinners, summits, customer gatherings).
• Proven ownership of the full event lifecycle — planning, pre-event logistics, on-site execution, and post-event follow-up.
• Strong vendor management, budgeting, and negotiation skills.
• Data-driven approach to events: comfortable defining metrics, tracking ROI, and reporting results to senior management.

Responsibilities

• Own the company's presence in the field — the event engine that puts them in front of the AI engineers who build on their product and the enterprise buyers who sign.
• Strategy & Budget: Decide which events to invest in, how to show up, and which ones to walk away from; Own the annual calendar — conferences, hackathons and meetups, regional summits, executive dinners, and partner co-marketing activations; Own the budget end to end, including sponsorship and vendor negotiation; Leverage existing and build new relationships with partners to amplify presence at events.
• Execution: Own venue, contracts, run-of-show, speaking slots, and booth; Design the programming — not just the venue — that makes a dinner worth the room's evening; Brief executives and sellers so everyone arrives with the same story; Be the decision-maker on-site, solo, when something breaks.
• Pipeline: Build target lists with Sales before every event; Run the follow-up motion afterward, so no lead dies in a spreadsheet; Partner with Ecosystem on hackathons and meetups, where a working demo earns more trust than a booth.
• Measurement: Report ROI per event to leadership — meetings and pipeline, not badge scans; Kill formats that don't convert — three events that produce pipeline beat ten that produce photos; Bring a real point of view on events into GTM planning.

Skills

Event management

B2B tech

Enterprise relationships

Developer events

Executive events

Budgeting

ROI analysis

Vendor management

Job description

Our client is a fast-growing company leading the AI web search category. Their products are used by leading businesses in financial services, retail, market intelligence, and coding to build best-in-class AI agents with accurate, auditable programmatic access to the web.

The company has raised over $70 million from top-tier investors and works with hundreds of enterprise customers. They are forming a world-class team of engineers, researchers, designers, marketers, sellers, and operational experts to achieve their mission.

Why This Role Matters

Events are where the company shows up — in front of the developers, executives, and enterprises shaping the future of AI. This role owns that presence end to end. If you want to build something visible, high-impact, and lasting, this role has real leverage.

How the Team Works

• Clarity, ownership, and trust
• Moving fast, while caring about sustainability
• Leaders who think, not just execute
• A belief that great systems enable great people

About the Role

We're seeking a Senior Field Marketing Manager to own the company's presence in the field — planning, logistics, on-site execution, and follow-up across industry conferences, regional summits, developer hackathons and meetups (with the Ecosystem team), and ABM and customer events.

You'll be the connective tissue between Marketing, Ecosystem, Sales, and leadership, and you'll run it with real autonomy — no coordinator behind you — backed by a data-driven mindset to prove what each event delivers.

What You'll Be Doing

You'll own the company's presence in the field — the event engine that puts them in front of the AI engineers who build on their product and the enterprise buyers who sign.

Strategy & Budget

• Decide which events to invest in, how to show up, and which ones to walk away from
• Own the annual calendar — conferences, hackathons and meetups, regional summits, executive dinners, and partner co-marketing activations
• Own the budget end to end, including sponsorship and vendor negotiation
• Leverage existing and build new relationships with partners to amplify presence at events

Execution

• Own venue, contracts, run-of-show, speaking slots, and booth
• Design the programming — not just the venue — that makes a dinner worth the room's evening
• Brief executives and sellers so everyone arrives with the same story
• Be the decision-maker on-site, solo, when something breaks

Pipeline

• Build target lists with Sales before every event
• Run the follow-up motion afterward, so no lead dies in a spreadsheet
• Partner with Ecosystem on hackathons and meetups, where a working demo earns more trust than a booth

Measurement

• Report ROI per event to leadership — meetings and pipeline, not badge scans
• Kill formats that don't convert — three events that produce pipeline beat ten that produce photos
• Bring a real point of view on events into GTM planning

What You Should Have for the Role

Experience & Skills

• 4+ years managing events at a high-growth B2B tech company (AI/data space strongly preferred)
• Existing relationships across both enterprise and AI-native technical companies — deep connections in SF or NY a strong plus
• Demonstrated success planning both developer-focused events (hackathons, meetups, technical conferences) and executive-level events (dinners, summits, customer gatherings)
• Proven ownership of the full event lifecycle — planning, pre-event logistics, on-site execution, and post-event follow-up
• Strong vendor management, budgeting, and negotiation skills
• Data-driven approach to events: comfortable defining metrics, tracking ROI, and reporting results to senior management
• Experience supporting large industry events and regional summits

How You Work

• You're highly organized and can juggle multiple events and stakeholders without dropping a ball
• You bring creativity to every event — you don't default to the obvious playbook, and you've hosted a dinner where the programming, not the venue, made the room worth everyone's evening
• You operate with autonomy and take ownership from first idea to final follow-up email, with minimal dependency on others
• You communicate clearly with both executives and cross-functional teams — and treat the sales handoff as your job, not someone else's
• You stay calm when something breaks day‑of
• You talk about your events in pipeline, not attendance