Senior Email & SMS Marketing Strategist

Reesmarx; Fort Lauderdale (FL); On-site; USD 85,000 - 110,000; Full time

Job summary

Reesmarx in Fort Lauderdale, FL seeks a Senior Email Marketing Analyst to own strategy, execution, and analytics for high-volume email and SMS programs. The role focuses on segmentation, automated journeys, testing, deliverability, and performance to drive engagement, conversions, and revenue.

The position requires hands-on Salesforce Marketing Cloud experience, a bachelor’s degree, and authorization to work in the United States. Three onsite days per week are expected.

Qualifications

• Hands-on Salesforce Marketing Cloud experience managing campaigns and journeys.
• 5+ years of email marketing experience preferred, high-volume B2C background.
• Retail/e-commerce experience is a plus, with lifecycle marketing expertise.
• Strong segmentation, personalization, and triggered communications skills.
• Knowledge of deliverability, CAN-SPAM, TCPA, and consent management.

Responsibilities

• Own promotional, lifecycle, transactional, and automated campaigns from planning to performance review.
• Build segments, dynamic content, personalization, and triggered communications.
• Create and manage automated journeys across welcome, abandoned cart, post-purchase, loyalty, and win-back.
• Determine frequency, timing, and cadence with merchandising calendars.
• Develop A/B and multivariate tests and apply learnings to campaigns.
• Monitor key metrics and ensure campaign accuracy and compliance.

Skills

Salesforce Marketing Cloud

Email marketing

SMS marketing

Data segmentation

Lifecycle marketing

A/B testing

High-volume B2C email

Education

Bachelor's degree in related field

Tools

Email QA tools

Web analytics platforms

Reporting platforms

Job description

Reesmarx in Fort Lauderdale, FL seeks a Senior Email Marketing Analyst to own strategy, execution, and analytics for high-volume email and SMS programs. The role focuses on segmentation, automated journeys, testing, deliverability, and performance to drive engagement, conversions, and revenue.

The position requires hands-on Salesforce Marketing Cloud experience, a bachelor’s degree, and authorization to work in the United States. Three onsite days per week are expected.