Senior Email & SMS Growth Marketing Specialist (Remote)

ResumeXrays LLC; United States; Remoto; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Colibri Group is seeking a Senior Email Marketing Specialist to lead the email and SMS programs, owning strategy in Salesforce Marketing Cloud and turning performance data into actionable decisions in a fast-paced environment. You will design, implement, and optimize email campaigns, manage audiences and automation, and ensure compliant practices across CAN-SPAM and GDPR.

Responsibilities include building cross-channel journeys, aligning campaigns with business goals, testing subject lines and

Competenze

• Experience with Salesforce Marketing Cloud and Data Cloud is required.
• Strong HTML/CSS skills for email design and troubleshooting.
• Experience with marketing automation and CRM integration is essential.

Mansioni

• Own the email channel strategy and roadmap for acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud.
• Develop and maintain the email marketing calendar with timely execution.
• Create precise workflows in SFMC to nurture leads and onboard customers.
• Build and optimize audiences in SFMC Data Extensions and Contact Builder.
• Plan and execute SMS campaigns in Salesforce Marketing Cloud MobileConnect and integrate them into cross-channel journeys.

Conoscenze

Salesforce Marketing Cloud

Salesforce Data Cloud

HTML/CSS for emails

Marketing automation

CRM integration

Data-driven decision making

Formazione

Bachelor's degree

Strumenti

AMPscript

SQL

Data Cloud certifications

Descrizione del lavoro

Colibri Group is seeking a Senior Email Marketing Specialist to lead the email and SMS programs, owning strategy in Salesforce Marketing Cloud and turning performance data into actionable decisions in a fast-paced environment. You will design, implement, and optimize email campaigns, manage audiences and automation, and ensure compliant practices across CAN-SPAM and GDPR.

Responsibilities include building cross-channel journeys, aligning campaigns with business goals, testing subject lines and