Senior Email Marketing Specialist

Becker Professional Education; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Becker Professional Education, part of Colibri Group, seeks a marketing leader to drive email and SMS initiatives across CPA/CMA/CPE programs. You will own channel strategy, execute campaigns, and optimize performance based on data.

Candidate thrives in a fast-paced environment with hands-on SFMC experience and a strong ability to analyze data to guide marketing decisions.

Qualifications

• Detail-oriented marketing execution required.
• Hands-on experience with Salesforce Marketing Cloud.
• Ability to analyze performance data to inform decisions.
• Thrives in fast-paced, deadline-driven environments.

Responsibilities

• Drive execution, optimization and growth of email and SMS marketing programs.
• Own the email and SMS channel strategy.
• Build campaigns in Salesforce Marketing Cloud.
• Turn performance data into marketing decisions.

Skills

Marketing execution

Salesforce Marketing Cloud

Data analysis

Deadline-driven

Job description

Responsibilities

• Drive execution, optimization and growth of email and SMS marketing programs
• Own the email and SMS channel strategy
• Build campaigns in Salesforce Marketing Cloud
• Turn performance data into marketing decisions

Requirements

• Detail-oriented marketing execution
• Hands-on experience with Salesforce Marketing Cloud
• Ability to analyze performance data
• Thrives in fast-paced, deadline-driven environments

About the Company

• Becker Professional Education, part of Colibri Group, leads CPA Exam Review, CMA Exam Review and CPE programs for accounting professionals worldwide.