Senior Email & SMS Marketing Strategist (SFMC)

Colibri Group; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Colibri Group is seeking a Senior Email Marketing Specialist to lead our email and SMS programs using Salesforce Marketing Cloud, building campaigns, optimizing journeys, and driving growth within the Accounting Ecosystem. The role requires 5+ years in marketing automation, a Bachelor's degree, and strong HTML/CSS skills for email design.

Collaborate with IT and Digital Platforms, analyze data to inform decisions, and ensure compliance with CAN-SPAM/GDPR while delivering measurable results.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including building segments and activations.
• Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
• Thorough knowledge of marketing automation principles and practices.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Experience with marketing automation and CRM integration.
• Analytical mindset with expertise in data-driven decision-making.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Bachelor's degree.
• 5+ years of marketing automation, CRM, or similar experience.

Responsibilities

• Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
• Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
• Executing precise workflows in past-faced environments where accuracy is critical.
• Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
• Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
• Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
• Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
• Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
• Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
• Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
• Partner with stakeholders to develop compelling email content.
• Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
• Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
• Stay current on industry trends and platform releases and bring new ideas to the team.
• Understanding of Salesforce CRM as the source of truth to email database.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

HTML/CSS for email

Marketing automation

CRM integration

Data-driven decisions

A/B testing

Project management

Attention to detail

Analytics

Education

Bachelor's degree

Tools

SFMC

AMPscript

SQL

Claude AI tools

Salesforce Data Cloud

SFMC Certifications

Job description

Colibri Group is seeking a Senior Email Marketing Specialist to lead our email and SMS programs using Salesforce Marketing Cloud, building campaigns, optimizing journeys, and driving growth within the Accounting Ecosystem. The role requires 5+ years in marketing automation, a Bachelor's degree, and strong HTML/CSS skills for email design.

Collaborate with IT and Digital Platforms, analyze data to inform decisions, and ensure compliance with CAN-SPAM/GDPR while delivering measurable results.