Senior Email & SMS Growth Architect

Common Living; United States; Remote; USD 93,500 - 126,500; Full time

Benefits offered by this job

401K with company match

Flexible Time Off

Medical, dental, vision benefits

Wellness reimbursement

Job summary

CTC is seeking a Lifecycle & Retention Marketing Strategist to lead email and SMS programs for multiple brands in a fast-paced agency environment. You will craft strategy, build automation, and drive revenue through targeted campaigns and rigorous testing.

You will teach and mentor teammates, partner with Growth Strategy, Paid Media, and Creative Services, and analyze performance to optimize client outcomes across channels.

Qualifications

• 2–4 years experience in email and SMS marketing in a DTC environment.
• Strong proficiency in Klaviyo platform including automation flow design, event tracking, API integrations.
• Working knowledge of at least one additional ESP (Attentive, Emarsys, Iterable, or Braze).
• Hands-on experience with SMS platforms (Attentive, Postscript, Klaviyo SMS).
• Familiarity with GDPR, CAN-SPAM, TCPA, CASL compliance regulations and opt-in/opt-out management.
• Proficiency in DNS authentication (DKIM, SPF, DMARC) and deliverability troubleshooting.
• Experience with audience segmentation using behavioral, demographic, and transactional data.

Responsibilities

• EXECUTE: manage day-to-day email and SMS programs, build automation flows, segmentation, copy, A/B tests, QA, deliverability, and scalable programs.
• TEACH: share best practices and ESP knowledge with colleagues and clients.
• PARTNER: collaborate with Growth Strategy, Paid Media, and Creative Services to plan cohesive campaigns.
• ANALYZE: work with data analyst to identify trends and communicate insights across materials and clients.

Skills

Email marketing

SMS marketing

Klaviyo

Lifecycle strategy

A/B testing

Data analysis

HTML/CSS

Figma

Delivery deliverability

Education

Bachelor's degree preferred

Tools

Attentive

Postscript

Klaviyo SMS

Emarsys

Iterable

Braze

Job description

CTC is seeking a Lifecycle & Retention Marketing Strategist to lead email and SMS programs for multiple brands in a fast-paced agency environment. You will craft strategy, build automation, and drive revenue through targeted campaigns and rigorous testing.

You will teach and mentor teammates, partner with Growth Strategy, Paid Media, and Creative Services, and analyze performance to optimize client outcomes across channels.