Growth-Focused Email & SMS Lifecycle Strategist

Common Thread Collective; Newport Beach (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

401K program with a 3% company match

Full health, dental, and vision

Wellness reimbursement

Flexible time-off policy

Job summary

Common Thread Collective in Newport Beach, CA is seeking a Lifecycle & Retention Marketing Strategist to lead email and SMS programs, build education and best practices for our teams, audit clients, and create roadmaps for automated campaigns and flows.

You will balance visionary strategy with flawless execution, designing data‑driven lifecycle strategies and the technical infrastructure to turn strategy into measurable results for our clients.

Qualifications

• 2–4 years experience in email and SMS marketing, with proven success in DTC environment.
• Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with e‑commerce platforms, behavioral segmentation, and custom metric creation.
• Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred.
• Hands‑on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation.
• Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN‑SPAM Act, TCPA, and CASL, with experience implementing compliant opt‑in/opt‑out processes and managing consent preferences.
• Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting.
• Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis.
• Experience with A/B testing and split‑testing methodologies across email and SMS campaigns.

Responsibilities

• Manage day‑to‑day email and SMS programs for clients.
• Build complex automation flows and segmentation strategies.
• Write compelling copy and set up A/B tests.
• Maintain QA processes, monitor deliverability metrics, and optimize campaign performance.
• Collaborate with Growth Strategy, Paid Media, and Creative Services to plan cohesive campaigns.
• Analyze data with the data analyst to identify trends and baseline performance.

Skills

Lifecycle marketing

Data-driven decisions

Project management

Strong communication

Education

Bachelor’s degree preferred

Tools

Klaviyo

Attentive

Emarsys

Iterable

Braze

Postscript

Job description

Common Thread Collective in Newport Beach, CA is seeking a Lifecycle & Retention Marketing Strategist to lead email and SMS programs, build education and best practices for our teams, audit clients, and create roadmaps for automated campaigns and flows.

You will balance visionary strategy with flawless execution, designing data‑driven lifecycle strategies and the technical infrastructure to turn strategy into measurable results for our clients.