Senior Email & SMS Campaign Architect

Titan Brands; Nashville (TN); On-site; USD 65,000 - 100,000; Full time

Job summary

Titan Brands is seeking a Senior Email Marketing Specialist who will execute critical email and SMS programs across the brand portfolio. You will own campaigns in Klaviyo and Attentive, build journeys, manage lists, QA content, and report results to optimize revenue.

The role emphasizes hands-on execution with opportunities to grow into channel planning, lifecycle design, testing strategy, deliverability, and compliance while collaborating with marketing, creative, and ecommerce teams.

Qualifications

• Bachelor's degree in related field, preferred.
• 2+ years of experience in email, SMS, lifecycle, CRM, or digital marketing.
• Hands-on experience with Klaviyo and Attentive.
• Working knowledge of HTML and CSS for template edits.
• Analytical fluency in email, SMS, and ecommerce metrics.
• Strong QA mindset with attention to detail.
• Ability to manage campaigns from brief to launch with multiple deadlines.
• Strong written communication and collaboration with partners.
• Growth-oriented with curiosity in lifecycle and channel strategy.

Responsibilities

• Build and deploy email campaigns in Klaviyo and SMS campaigns in Attentive from approved brief through launch, including content, personalization, links, tracking, audience selection, scheduling, and final checks.
• Build, update, and QA automated email and SMS journeys such as welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement, including triggers, filters, delays, splits, and dynamic content.
• Create and maintain email and SMS audiences using engagement, purchase history, product or category interest, lifecycle stage, and other signals.
• Own pre-deployment QA for content, imagery, links, tracking, rendering, mobile experience, personalization, exclusions and suppressions, journey logic, and compliance elements.
• Use HTML and CSS to modify email templates, troubleshoot rendering issues, and ensure emails render well across inboxes and devices.
• Partner with the Senior Marketing Manager, brand, creative, merchandising, and ecommerce teams to manage briefs, assets, approvals, calendars, and deadlines across brands.
• Set up email and SMS tests, document results, and apply learnings to improve content, audience strategy, timing, and customer experience.
• Monitor email, SMS, and automated journey performance, including engagement, conversion, revenue, and revenue per recipient; translate results into actionable insights.
• Support consent management, suppression practices, list hygiene, deliverability, and data integrity across Klaviyo, Attentive, and connected systems.
• Maintain campaign documentation, naming conventions, QA checklists, templates, and reporting trackers; identify improvements for speed and accuracy.
• Participate in planning conversations and grow toward strategy for email and SMS contact roadmap, segmentation, testing priorities, and revenue goals.

Skills

Campaign production

Lifecycle automation

Audience segmentation

Quality assurance

Template execution

Cross-functional coordination

Testing and optimization

Performance reporting

Channel health

Process discipline

Strategic development

Education

Bachelor's degree

Tools

Klaviyo

Attentive

HTML/CSS

Job description

Titan Brands is seeking a Senior Email Marketing Specialist who will execute critical email and SMS programs across the brand portfolio. You will own campaigns in Klaviyo and Attentive, build journeys, manage lists, QA content, and report results to optimize revenue.

The role emphasizes hands-on execution with opportunities to grow into channel planning, lifecycle design, testing strategy, deliverability, and compliance while collaborating with marketing, creative, and ecommerce teams.