Beauty Social Content Strategist

Victoria’s Secret & Co.; New York (NY); On-site; USD 78,000 - 102,000; Full time

Job summary

Victoria's Secret & Co. is seeking a Specialist, Social Media Content Strategy (Beauty) to own the development and evolution of the Beauty social strategy. You will shape how Beauty speaks to customers, crafting emotionally resonant stories and gifting moments across platforms.

In this highly strategic role, you will translate insights into ideas, briefs, and content, collaborate with Creative, Brand Marketing, and Merchandising, and lead posting and optimization to drive engagement and sales.

Qualifications

• 2–4 years of experience in social media and content strategy.
• Proven success crafting brand narratives that drive engagement.
• Experience using social media management and analytics tools such as Dash Hudson.

Responsibilities

• Develop and evolve the Beauty category point of view on social.
• Create briefs with idea, intent, channels, and execution needs.
• Collaborate with Creative, Brand Marketing, and Merchandising.
• Publish content across platforms per the social calendar.
• Analyze performance and optimize storytelling and distribution.

Skills

Social media strategy

Brand storytelling

Content strategy

Analytical thinking

Cross-functional collaboration

Tools

Dash Hudson

Job description

Victoria's Secret & Co. is seeking a Specialist, Social Media Content Strategy (Beauty) to own the development and evolution of the Beauty social strategy. You will shape how Beauty speaks to customers, crafting emotionally resonant stories and gifting moments across platforms.

In this highly strategic role, you will translate insights into ideas, briefs, and content, collaborate with Creative, Brand Marketing, and Merchandising, and lead posting and optimization to drive engagement and sales.