Senior Analyst, Email Marketing

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Victoria's Secret & Co. is seeking a Senior Analyst, Email to own strategy, execution, optimization, and evolution of Email marketing for Victoria’s Secret Intimates and Beauty.

You will lead campaign planning, audience and testing strategies, and partner across Marketing, Analytics, Technology, Creative, Operations, and external vendors to grow engagement, traffic, and revenue. The role requires translating data into actionable recommendations, monitoring performance against goals, and driving

Responsibilities

• Develop and execute email marketing strategies aligned with business, customer, product, and brand priorities.
• Determine campaign audience, messaging, offers, segmentation, frequency, and send timing.
• Manage end-to-end campaign execution, including briefing, creative review, proofing, deployment validation, and issue resolution.
• Ensure consistent and effective customer experience while balancing short-term performance and long-term engagement goals.
• Identify opportunities to improve channel effectiveness and support broader CRM and lifecycle marketing objectives.

Job description

Description

Your Role

The Senior Analyst, Email owns the strategy, execution, optimization, and evolution of Email marketing for Victoria’s Secret Intimates and Beauty. This role leads campaign planning and performance, drives audience and testing strategies, and identifies opportunities to increase customer engagement, traffic, and revenue. As the Email subject matter expert, this individual partners across Marketing, Analytics, Technology, Creative, Operations, and external vendors to advance channel capabilities and deliver business growth.

Your Impact

Email Strategy & Campaign Management

• Develop and execute email marketing strategies aligned with business, customer, product, and brand priorities.


• Determine campaign audience, messaging, offers, segmentation, frequency, and send timing.


• Manage end-to-end campaign execution, including briefing, creative review, proofing, deployment validation, and issue resolution - inclusive of campaigns deployed outside of business hours.


• Ensure consistent and effective customer experience while balancing short-term performance and long-term engagement goals.


• Identify opportunities to improve channel effectiveness and support broader CRM and lifecycle marketing objectives.

Performance & Optimization

• Monitor and evaluate channel performance against engagement, traffic, conversion, revenue, and profitability goals.


• Analyze results to identify insights, trends, risks, and opportunities.


• Translate data into actionable recommendations that improve campaign effectiveness and customer engagement.


• Communicate performance findings and strategic recommendations to key stakeholders.

Testing & Channel Innovation

• Lead the email test-and-learn roadmap across messaging, targeting, personalization, offers, frequency, timing, and creative.


• Establish testing hypotheses, success metrics, and learning plans.


• Apply insights and best practices to continuously improve performance.


• Identify and champion new capabilities, technologies, and innovations that enhance customer experience and channel productivity.

Cross-Functional Leadership & Technology Partnership

• Serve as the marketing subject matter expert for email-related technology and capability initiatives.


• Partner with Technology, Analytics, Product, Creative, Operations, and external vendors to improve channel capabilities.


• Translate business needs into requirements and support testing, implementation, and adoption of new solutions.


• Influence stakeholders and drive alignment on email strategy, priorities, and enhancements.

Vendor & Industry Expertise

• Build strong partnerships with email platform and technology vendors.


• Stay informed on industry trends, consumer behavior, and emerging marketing technologies.


• Bring external best practices and innovative ideas to support future channel growth.

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