Senior Brand Marketing Specialist

Victoria’s Secret & Co.; New York (NY); On-site; USD 100,000 - 135,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a highly organized Senior Specialist Brand Marketing to lead seasonal brand and product storytelling for PINK. You will own marketing support for Bra, Panty, and Beauty categories, driving go-to-market readiness, seasonal strategy, and cross-functional alignment.

The ideal candidate thrives in fast-paced environments with strong attention to detail, is passionate about Gen Z culture, fashion, beauty, and brand building, and excels at collaboration across teams.

Qualifications

• 3+ years of experience in brand marketing, product marketing, integrated marketing, or related fields.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, presentation, and storytelling abilities.
• Proven ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience developing briefs, presentations, reporting, and strategic recommendations.
• Collaborative, positive, and easy to work with across cross-functional teams.
• Strong interest in Gen Z culture, fashion, beauty, retail, and emerging trends.
• Experience in fashion, retail, beauty, or lifestyle brands preferred.

Responsibilities

• Support seasonal brand and category marketing strategies for Bra, Panty, and Beauty, partnering with Merchandising and cross-functional teams to develop integrated plans.
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations.
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores.
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners.
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track.
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling.
• Ensure consistency of brand messaging across campaigns and customer touchpoints.
• Identify opportunities to improve team processes and operational efficiency.

Skills

Brand marketing

Project management

Communication

Storytelling

Cross-functional collaboration

Attention to detail

Job description

Victoria’s Secret & Co. is seeking a highly organized Senior Specialist Brand Marketing to lead seasonal brand and product storytelling for PINK. You will own marketing support for Bra, Panty, and Beauty categories, driving go-to-market readiness, seasonal strategy, and cross-functional alignment.

The ideal candidate thrives in fast-paced environments with strong attention to detail, is passionate about Gen Z culture, fashion, beauty, and brand building, and excels at collaboration across teams.