Senior Email Marketing Strategist – Global Campaigns

Qualtrics; Reston (VA); Hybrid; USD 88,000 - 106,000; Full time

Benefits offered by this job

Global community

Inclusive culture

Job summary

Qualtrics’ Email Marketing Manager will own end‑to‑end email journeys, building high‑performing segments and deploying campaigns at scale. You’ll partner with global teams to drive data‑driven outcomes and evolve email strategies across regions.

The role emphasizes meticulous QA, audience segmentation using Salesforce/Marketo data, and collaboration with Demand Gen and Field Marketing to optimize program performance.

Qualifications

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with SLA adherence.
• Attention to detail—spot issues in tokens, links, or formatting.
• Experience using Salesforce, Marketo, and intent data for segmentation.

Responsibilities

• Manage the email campaign request workflow to prevent audience conflicts.
• Review builds, troubleshoot design issues, sync assets, schedule campaigns.
• Perform QA on subject lines, pre-header text, CTAs, and structure.
• Build and refine target audiences using lead fields and intent data.

Skills

Campaign management

Analytics

Cross-functional collaboration

Email marketing

Education

Bachelor's or Master’s degree

Tools

Marketo

Knak

Litmus

Opensense

Job description

Qualtrics’ Email Marketing Manager will own end‑to‑end email journeys, building high‑performing segments and deploying campaigns at scale. You’ll partner with global teams to drive data‑driven outcomes and evolve email strategies across regions.

The role emphasizes meticulous QA, audience segmentation using Salesforce/Marketo data, and collaboration with Demand Gen and Field Marketing to optimize program performance.