Senior Analyst, Digital Marketing - Email Marketing

Qualtrics; Dallas (TX); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Qualtrics Experience Program

Global community of colleagues

Inclusive, supportive workplace

Job summary

Qualtrics in Dallas is seeking an Email Marketing Manager to lead end-to-end campaigns, build high-performing email segments, and ensure flawless execution across global partnerships.

The role requires hands-on Marketo experience, strong project management, and the ability to analyze metrics to optimize engagement. You will collaborate with Demand Gen, Field Marketing, and Marketing Operations in a fast-growing, data-driven environment.

Qualifications

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with the ability to ensure SLA adherence.
• Exceptional attention to detail—spot broken tokens, missing links, or formatting errors.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation.
• Strong analytical skills with experience translating metrics into actionable recommendations.
• Experience working in a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
• Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.

Responsibilities

• Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structure before deployment.
• Build and refine target audiences using lead-specific fields and account-specific data.
• Consult with Demand Gen and Field Marketing to recommend effective email frameworks (e.g., event sequences).
• Execute A/B tests and implement dynamic content to personalize emails for segments.
• Analyze and report on core metrics (open rates, CTR, conversions) to identify improvements.

Skills

Email marketing

Project management

Data analysis

Cross-functional collaboration

Marketing automation platforms

Education

Bachelor’s or Master’s degree

Tools

Marketo

Knak

Litmus

Opensense

Salesforce

Job description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Email Marketing Manager

Why We Have This Role

Qualtrics is experiencing incredible growth through the delivery of an exceptional product, and world-class sales and marketing efforts. The Email Marketing Manager will focus on building high-performing email segments, executing rigorous deployment processes, and delivering excellence across assigned email campaigns. This role requires a detail-oriented, proactive email marketer who can manage the end-to-end campaign workflow, work at scale with global partners, and bring forward-thinking innovations and flawless execution to our data-driven email journeys.

How You’ll Find Success

• Be a subject matter expert on your campaigns, using data to guide cross-functional teams toward effective email journeys.
• Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.
• Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.
• Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.

How You’ll Grow

• As a member of our global marketing organization, you will be part of a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.
• Build and refine target audiences using lead-specific fields and account-specific intent data (e.g., 6sense).
• Consult with Demand Gen and Field Marketing to recommend effective email frameworks, such as event sequences or nurtures.
• Execute A/B tests and implement dynamic content to personalize emails for specific segments.
• Analyze and report on core performance metrics (open rates, CTR, conversions) to identify areas for improvement on your assigned campaigns.

What We’re Looking For On Your Resume

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.
• Exceptional attention to detail—capable of immediately spotting a broken Marketo token, a missing link, or formatting errors.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence.
• Strong analytical skills with experience translating metrics into actionable recommendations for stakeholders.
• Experience working within a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
• Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.
• Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
• Bachelor’s or master’s degree.

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
• Challenges excite us, as we view them as opportunities for growth and positive transformation.
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing.
• Worldwide and diverse community that enjoys helping each other.
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act (https://www.dol.gov/agencies/whd/posters/fmla) , Equal Opportunity Employment (https://www.eeoc.gov/poster) , Employee Polygraph Protection Act (https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act)

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.