Senior Email Marketing Manager - Global Campaigns

Qualtrics; Dallas (TX); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Qualtrics Experience Program

Global community of colleagues

Inclusive, supportive workplace

Job summary

Qualtrics in Dallas is seeking an Email Marketing Manager to lead end-to-end campaigns, build high-performing email segments, and ensure flawless execution across global partnerships.

The role requires hands-on Marketo experience, strong project management, and the ability to analyze metrics to optimize engagement. You will collaborate with Demand Gen, Field Marketing, and Marketing Operations in a fast-growing, data-driven environment.

Qualifications

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with the ability to ensure SLA adherence.
• Exceptional attention to detail—spot broken tokens, missing links, or formatting errors.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation.
• Strong analytical skills with experience translating metrics into actionable recommendations.
• Experience working in a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
• Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.

Responsibilities

• Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structure before deployment.
• Build and refine target audiences using lead-specific fields and account-specific data.
• Consult with Demand Gen and Field Marketing to recommend effective email frameworks (e.g., event sequences).
• Execute A/B tests and implement dynamic content to personalize emails for segments.
• Analyze and report on core metrics (open rates, CTR, conversions) to identify improvements.

Skills

Email marketing

Project management

Data analysis

Cross-functional collaboration

Marketing automation platforms

Education

Bachelor’s or Master’s degree

Tools

Marketo

Knak

Litmus

Opensense

Salesforce

Job description

Qualtrics in Dallas is seeking an Email Marketing Manager to lead end-to-end campaigns, build high-performing email segments, and ensure flawless execution across global partnerships.

The role requires hands-on Marketo experience, strong project management, and the ability to analyze metrics to optimize engagement. You will collaborate with Demand Gen, Field Marketing, and Marketing Operations in a fast-growing, data-driven environment.