Performance Marketing Manager

Searchability®; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Searchability® in Miami seeks a builder and operator who can translate revenue declines into actionable insights, craft strategy, and execute solutions across brands.

You will own growth, manage performance marketing across Meta, Google, YouTube and emergent channels, and lead CRO, landing pages, offers and funnels.

This is an individual contributor role with no agency management, requiring 7+ years of growth marketing and a track record scaling Ecommerce or DTC brands.

Qualifications

• 7+ years of hands-on performance and growth marketing experience.

Responsibilities

• Drive profitable Ecommerce growth across multiple brands.
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels.
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels.
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance.
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data.
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers.
• Partner with Creative to turn performance insights into better advertising.
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy.
• Work with CRM and retention resources to improve repeat purchase and LTV.
• Develop launch and growth strategies for new products and brands.
• Allocate marketing dollars based on incremental growth and profitability.

Skills

Growth marketing

Performance marketing

Paid media

DTC Ecommerce

Shopify

GA4

CRO

LTV/CAC analysis

Budget management

Creative testing

Tools

GA4

Google Ads

Meta Ads

YouTube Ads

Shopify

Job description

We're looking for a builder and operator.

Someone who sees revenue falling and immediately wants to understand why.

Someone who can find the problem in the data, develop the strategy and personally execute the solution.

Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all

You should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.

We want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.

What You'll Own

• Drive profitable Ecommerce growth across multiple consumer brands


• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels


• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels


• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance


• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data


• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers


• Partner with Creative to turn performance insights into better advertising


• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy


• Work with CRM and retention resources to improve repeat purchase and LTV


• Develop launch and growth strategies for new products and brands


• Allocate marketing dollars based on incremental growth and profitability

Who We're Looking For

• 7+ years of hands on performance and growth marketing experience


• Proven experience scaling Ecommerce or DTC brands


• Advanced experience personally managing paid media performance


• Demonstrated ownership of significant paid media budgets


• Deep understanding of creative strategy and performance creative


• Strong understanding of Shopify, GA4, attribution and Ecommerce analytics


• Experience with CRO, landing pages, funnels, offers and customer acquisition


• Strong financial understanding of CAC, LTV, gross margin and contribution margin


• Experience across multiple brands or categories is strongly preferred


• Beauty, personal care, wellness, healthcare or CPG experience is a plus