Senior eCommerce Growth & Marketing Lead

DICK'S Sporting Goods, Inc.; Coraopolis (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods is seeking an experienced leader to own the eCommerce marketing strategy, growth roadmap, and performance for assigned capabilities. You will translate enterprise priorities into campaigns, content, and customer experiences that drive engagement, conversion, and revenue.

You will collaborate with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize content, and test innovative ideas that improve site discoverability and athlete experience.

Qualifications

• Bachelor's degree required.
• 7-10 years experience in marketing, business, merchandising, communications, or related field.
• Experience in eCommerce, retail, and/or merchandising with strong analytical mindset and excellent communication skills.

Responsibilities

• Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.
• Translate enterprise priorities into actionable marketing, content, and customer experience plans.
• Establish annual and seasonal growth strategies to drive engagement, conversion, retention, and revenue.
• Monitor business performance and identify opportunities to optimize results.
• Develop recommendations supported by customer insights, analytics, and market trends.
• Lead planning and prioritization of digital experiences, content strategies, and campaign activations within assigned area.
• Partner with Merchandising, Product, Technology, and Marketing teams to improve customer journeys and athlete engagement.
• Ensure content, personalization, campaigns, and experiences align with enterprise business priorities.
• Drive continuous optimization of site experience, discoverability, and customer relevance.
• Champion testing, innovation, and customer-focused improvements.
• Lead execution planning for major business moments, seasonal campaigns, category priorities, and marketing initiatives.
• Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.
• Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.
• Review performance and lead post-campaign recommendations to improve future results.
• Serve as the primary business lead for assigned capabilities and initiatives.
• Influence prioritization, resource allocation, and investment decisions impacting growth and athlete experience.
• Lead complex projects requiring alignment across multiple teams.
• Communicate strategy, business performance, risks, and opportunities to senior leadership.
• Lead, coach, and develop a team of Planners and Specialists.
• Build organizational capability through effective performance management, coaching, and development.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Identify process improvements that improve team effectiveness, scalability, and operational excellence.

Skills

Marketing

Analytics

Leadership

Communication

Education

Bachelor's degree

Job description

DICK'S Sporting Goods is seeking an experienced leader to own the eCommerce marketing strategy, growth roadmap, and performance for assigned capabilities. You will translate enterprise priorities into campaigns, content, and customer experiences that drive engagement, conversion, and revenue.

You will collaborate with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize content, and test innovative ideas that improve site discoverability and athlete experience.