Digital Marketing Manager: Growth & Martech Leader

DICK'S Sporting Goods, Inc.; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

DICK’S Sporting Goods is seeking a Marketing Analytics and Channel Strategist to own strategy and execution across paid search, SEO, email and marketing automation. You will partner with Merchandising and Technology to enhance product content for SEO and customer experience, and manage a comprehensive asset library for campaigns.

You will lead channel roadmaps, run test-and-learn plans, and drive cross-functional projects while maintaining budgets and forecasts.

Qualifications

• Bachelor's degree in Marketing, Mathematics, or related field.

Responsibilities

• Execute the basics: own the strategy and execution of paid search, SEO, email and marketing automation channels to meet goals.
• Partner with Merchandising and Technology to optimize product descriptions and eCommerce content for SEO.
• Develop and maintain an organized asset library for marketing initiatives.
• Develop and maintain channel roadmaps and test-and-learn plans.
• Lead large-scale projects to drive positive change across channels.
• Maintain reporting, budgets and forecasts.
• Champion our ABM strategy across channels to drive incremental revenue for existing accounts.
• Serve as subject matter expert on marketing tech and data integrations for personalization and segmentation.
• Maximize opportunities with Marketing tech (Salesforce, Data Cloud, MuleSoft, Commerce Cloud) and own long-term planning.

Skills

Analytics

Programmatic

Affiliate

Salesforce

Pardot

PPC

Education

Bachelor's Degree in Marketing or related

Master’s Degree preferred

Tools

Google Marketing Platform

Salesforce Pardot

Salesforce CRM

Salesforce Commerce Cloud

Data Cloud

MuleSoft

Job description

DICK’S Sporting Goods is seeking a Marketing Analytics and Channel Strategist to own strategy and execution across paid search, SEO, email and marketing automation. You will partner with Merchandising and Technology to enhance product content for SEO and customer experience, and manage a comprehensive asset library for campaigns.

You will lead channel roadmaps, run test-and-learn plans, and drive cross-functional projects while maintaining budgets and forecasts.