Manager, eCommerce Marketing - Golf Galaxy

Dick's Merch & Supply Chain, Inc; Petaluma Center (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

DICK’S Sporting Goods is seeking a senior to lead eCommerce marketing strategy and growth initiatives. You will own roadmaps, content plans, and customer experiences to boost engagement and revenue.

Collaborate with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize campaigns, and drive measurable business impact across digital touchpoints.

Qualifications

• Bachelor's Degree required; 7–10 years experience in Marketing, Business, Merchandising, Communications, or related field.

Responsibilities

• Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.
• Translate priorities into actionable marketing, content, and customer experience plans.
• Establish annual and seasonal growth strategies that drive athlete engagement, conversion, retention, and revenue.
• Monitor business performance and identify opportunities to optimize results.
• Develop recommendations supported by customer insights, analytics, and market trends.
• Lead execution planning for major business moments, seasonal campaigns, and marketing initiatives.
• Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.
• Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.

Skills

eCommerce marketing

Retail merchandising

Analytical mindset

Communication skills

Education

Bachelor's Degree

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team,

OVERVIEW: Job Duties & Responsibilities

eCommerce Marketing Strategy & Growth

Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.

Translate enterprise priorities into actionable marketing, content, and customer experience plans.

Establish annual and seasonal growth strategies that drive athlete engagement, conversion, retention, and revenue.

Monitor business performance and identify opportunities to optimize results.

Develop recommendations supported by customer insights, analytics, and market trends.

Digital Experience & Content Leadership

Lead planning and prioritization of digital experiences, content strategies, and campaign activations within assigned area.

Partner with Merchandising, Product, Technology, and Marketing teams to improve customer journeys and athlete engagement.

Ensure content, personalization, campaigns, and experiences align with enterprise business priorities.

Drive continuous optimization of site experience, discoverability, and customer relevance.

Champion testing, innovation, and customer-focused improvements.

eCommerce Marketing Campaign Leadership

Lead execution planning for major business moments, seasonal campaigns, category priorities, and marketing initiatives.

Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.

Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.

Review performance and lead post-campaign recommendations to improve future results.

Cross-Functional Leadership & Business Influence

Serve as the primary business lead for assigned capabilities and initiatives.

Influence prioritization, resource allocation, and investment decisions impacting growth and athlete experience.

Lead complex projects requiring alignment across multiple teams.

Communicate strategy, business performance, risks, and opportunities to senior leadership.

Talent, Culture & Organizational Leadership

Lead, coach, and develop a team of Planners and Specialists.

Build organizational capability through effective performance management, coaching, and development.

Foster a culture of accountability, collaboration, innovation, and customer obsession.

Identify process improvements that improve team effectiveness, scalability, and operational excellence.

QUALIFICATIONS

Bachelor's Degree 7-10 years experience Marketing, Business, Merchandising, Communications, or a related field.

Experience in eCommerce, retail, and/or merchandising, with a strong analytical mindset and excellent communication skills.

#LI-SL1

VIRTUAL REQUIREMENTS

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following: Cameras must be on during all virtual interviews. AI tools are not permitted to be used by the candidate during any part of the interview process.

Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help.

Thanks for helping us keep the process fair and secure for everyone!

ACHIEVING SUCCESS AT DICK’S SPORTING GOODS

Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences.

We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best.

What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.