ABM-Driven Digital Marketing Manager

DICK'S Sporting Goods, Inc.; Coraopolis (Allegheny County); On-site; USD 90,000 - 150,000; Full time

Job summary

DICK'S Sporting Goods, Inc. is seeking a Senior Marketing Analytics Lead to own the strategy for paid search, SEO, email, and marketing automation across our retail platforms.

You will partner with Merchandising and Technology to optimize content, drive SEO outcomes, and increase customer engagement. You will manage asset libraries, channel roadmaps, budgets, forecasts, and cross-functional partnerships, while advancing data-driven campaigns, attribution, and reporting to fuel growth and

Qualifications

• Bachelor's degree required in Marketing, Mathematics, or related field.
• Master's degree preferred.
• 5-7 years experience in Analytics, Programmatic, Affiliate, Management

Responsibilities

• Own the strategy and execution of the paid search, SEO, email and marketing automation channels.
• Partner with Merchandising and Technology to optimize product descriptions and eCommerce content for SEO.
• Develop and maintain organized asset library for marketing initiatives.
• Develop and maintain channel roadmaps and test and learn plans.
• Lead large-scale projects to affect positive change across all channels.
• Develop and enhance strategic partnerships with internal teams.
• Maintain reporting, budgets and forecasts.

Skills

Analytics

Programmatic advertising

Affiliate marketing

Management

Education

Bachelor's Degree in Marketing, Mathematics, or related field

Master's Degree preferred

Tools

Salesforce Account Engagement/Pardot

Salesforce CRM

Salesforce Commerce Cloud

Google Marketing Platform

Microsoft Office (Outlook, Word, Excel, PowerPoint)

Job description

DICK'S Sporting Goods, Inc. is seeking a Senior Marketing Analytics Lead to own the strategy for paid search, SEO, email, and marketing automation across our retail platforms.

You will partner with Merchandising and Technology to optimize content, drive SEO outcomes, and increase customer engagement. You will manage asset libraries, channel roadmaps, budgets, forecasts, and cross-functional partnerships, while advancing data-driven campaigns, attribution, and reporting to fuel growth and