Manager, eCommerce Marketing - Golf Galaxy

DICK'S Sporting Goods; Coraopolis (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods is seeking an experienced leader to own the eCommerce marketing strategy, growth roadmap, and performance for assigned capabilities. You will translate enterprise priorities into campaigns, content, and customer experiences that drive engagement, conversion, and revenue.

You will collaborate with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize content, and test innovative ideas that improve site discoverability and athlete experience.

Qualifications

• Bachelor's degree required.
• 7-10 years experience in marketing, business, merchandising, communications, or related field.
• Experience in eCommerce, retail, and/or merchandising with strong analytical mindset and excellent communication skills.

Responsibilities

• Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.
• Translate enterprise priorities into actionable marketing, content, and customer experience plans.
• Establish annual and seasonal growth strategies to drive engagement, conversion, retention, and revenue.
• Monitor business performance and identify opportunities to optimize results.
• Develop recommendations supported by customer insights, analytics, and market trends.
• Lead planning and prioritization of digital experiences, content strategies, and campaign activations within assigned area.
• Partner with Merchandising, Product, Technology, and Marketing teams to improve customer journeys and athlete engagement.
• Ensure content, personalization, campaigns, and experiences align with enterprise business priorities.
• Drive continuous optimization of site experience, discoverability, and customer relevance.
• Champion testing, innovation, and customer-focused improvements.
• Lead execution planning for major business moments, seasonal campaigns, category priorities, and marketing initiatives.
• Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.
• Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.
• Review performance and lead post-campaign recommendations to improve future results.
• Serve as the primary business lead for assigned capabilities and initiatives.
• Influence prioritization, resource allocation, and investment decisions impacting growth and athlete experience.
• Lead complex projects requiring alignment across multiple teams.
• Communicate strategy, business performance, risks, and opportunities to senior leadership.
• Lead, coach, and develop a team of Planners and Specialists.
• Build organizational capability through effective performance management, coaching, and development.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Identify process improvements that improve team effectiveness, scalability, and operational excellence.

Skills

Marketing

Analytics

Leadership

Communication

Education

Bachelor's degree

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

eCommerce Marketing Strategy & Growth

• Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.
• Translate enterprise priorities into actionable marketing, content, and customer experience plans.
• Establish annual and seasonal growth strategies that drive athlete engagement, conversion, retention, and revenue.
• Monitor business performance and identify opportunities to optimize results.
• Develop recommendations supported by customer insights, analytics, and market trends.

Digital Experience & Content Leadership

• Lead planning and prioritization of digital experiences, content strategies, and campaign activations within assigned area.
• Partner with Merchandising, Product, Technology, and Marketing teams to improve customer journeys and athlete engagement.
• Ensure content, personalization, campaigns, and experiences align with enterprise business priorities.
• Drive continuous optimization of site experience, discoverability, and customer relevance.
• Champion testing, innovation, and customer-focused improvements.

eCommerce Marketing Campaign Leadership

• Lead execution planning for major business moments, seasonal campaigns, category priorities, and marketing initiatives.
• Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.
• Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.
• Review performance and lead post-campaign recommendations to improve future results.

Cross-Functional Leadership & Business Influence

• Serve as the primary business lead for assigned capabilities and initiatives.
• Influence prioritization, resource allocation, and investment decisions impacting growth and athlete experience.
• Lead complex projects requiring alignment across multiple teams.
• Communicate strategy, business performance, risks, and opportunities to senior leadership.

Talent, Culture & Organizational Leadership

• Lead, coach, and develop a team of Planners and Specialists.
• Build organizational capability through effective performance management, coaching, and development.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Identify process improvements that improve team effectiveness, scalability, and operational excellence.

Qualifications

• Bachelor's Degree
• 7-10 years experience
• Marketing, Business, Merchandising, Communications, or a related field.
• Experience in eCommerce, retail, and/or merchandising, with a strong analytical mindset and excellent communication skills.

Virtual Requirements

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!