eCommerce Marketing Manager - Growth & Digital Experience

Dick's Sporting Goods; McAlisters Crossroads (PA); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods is seeking an experienced ecommerce marketing leader to own strategy, roadmap, and growth across digital channels. You will translate enterprise priorities into actionable marketing, content, and customer experience plans that drive engagement and revenue.

Collaboration is key: you will work with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize experiences, and champion continuous testing and customer-focused improvements across major

Qualifications

• Bachelor's degree required.
• 7-10 years of experience in marketing, business, merchandising, communications, or related field.
• Experience in eCommerce, retail, and/or merchandising with a strong analytical mindset and excellent communication skills.

Responsibilities

• Own the strategy, roadmap, and performance outcomes for assigned eCommerce marketing capabilities.
• Translate enterprise priorities into actionable marketing, content, and customer experience plans.
• Establish annual and seasonal growth strategies that drive athlete engagement, conversion, retention, and revenue.
• Monitor business performance and identify opportunities to optimize results.
• Develop recommendations supported by customer insights, analytics, and market trends.
• Lead planning and prioritization of digital experiences, content strategies, and campaign activations within assigned area.
• Partner with Merchandising, Product, Technology, and Marketing teams to improve customer journeys and athlete engagement.
• Ensure content, personalization, campaigns, and experiences align with enterprise business priorities.
• Drive continuous optimization of site experience, discoverability, and customer relevance.
• Champion testing, innovation, and customer-focused improvements.
• Lead execution planning for major business moments, seasonal campaigns, category priorities, and marketing initiatives.
• Partner with Loyalty, Brand Marketing, Media, and Merchandising teams to maximize demand generation opportunities.
• Ensure campaigns are integrated, customer-centric, and optimized across digital touchpoints.
• Review performance and lead post-campaign recommendations to improve future results.
• Serve as the primary business lead for assigned capabilities and initiatives.
• Influence prioritization, resource allocation, and investment decisions impacting growth and athlete experience.
• Lead complex projects requiring alignment across multiple teams.
• Communicate strategy, business performance, risks, and opportunities to senior leadership.
• Lead, coach, and develop a team of Planners and Specialists.
• Build organizational capability through effective performance management, coaching, and development.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Identify process improvements that improve team effectiveness, scalability, and operational excellence.

Education

Bachelor's Degree

Job description

DICK'S Sporting Goods is seeking an experienced ecommerce marketing leader to own strategy, roadmap, and growth across digital channels. You will translate enterprise priorities into actionable marketing, content, and customer experience plans that drive engagement and revenue.

Collaboration is key: you will work with Merchandising, Product, Technology, and Marketing to optimize journeys, personalize experiences, and champion continuous testing and customer-focused improvements across major