Senior E‑commerce Platform Product Lead (Remote)

Liftoff; Milton (MA); Remote; USD 198,000 - 280,000; Full time

Benefits offered by this job

Remote-friendly

Equity

Health benefits

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a Senior Product Manager to own it from zero to one. You will define strategy, prioritize the roadmap, and guide the platform’s identity and attribution architecture in collaboration with engineering, ML, and go-to-market teams.

This largely individual-contributor role will involve owning the business case, experimentation roadmap, and representing Liftoff with customers and partners as you drive the product toward beta and

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity and attribution.
• Experience taking a product from beta to GA with data-driven pivots.
• Experience in a 0-to-1 incubation environment with pilots and customer management.
• ML experimentation experience and ability to interpret results.

Responsibilities

• Own the strategy and business case and set the roadmap and milestones.
• Define quarterly goals, success metrics, and present progress to leadership.
• Own unit economics and decide when to scale, pivot, or stop.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market plans.
• Represent Liftoff in customer conversations and strategic partnerships.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Job description

Liftoff is building a new e-commerce advertising platform and seeks a Senior Product Manager to own it from zero to one. You will define strategy, prioritize the roadmap, and guide the platform’s identity and attribution architecture in collaboration with engineering, ML, and go-to-market teams.

This largely individual-contributor role will involve owning the business case, experimentation roadmap, and representing Liftoff with customers and partners as you drive the product toward beta and