Senior Product Lead, E‑Commerce Platform (Remote)

Liftoff Mobile; United States; Remote; USD 198,000 - 240,000; Full time

Benefits offered by this job

Equity

Health benefits

Vision benefits

Dental benefits

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will shape strategy, prioritize the roadmap, and partner with engineering, ML, and go-to-market teams to deliver a scalable product from beta to GA.

You will own the business case, experimentation roadmap, and attribution architecture, while representing Liftoff to customers and partners.

Qualifications

• 8+ years of product management experience in performance advertising or ad tech.
• Hands-on depth in web/mobile identity and attribution (probabilistic matching, pixels, S2S postbacks).
• Track record of taking a product from beta to GA with data-driven pivots.
• Comfort operating in a 0-to-1 incubation environment with pilots and go/no-go criteria.
• Demonstrated ML experimentation experience and ability to interpret results.

Responsibilities

• Define product strategy, quarterly goals, and success metrics for the new e-commerce platform.
• Own unit economics to decide when to scale or pivot.
• Cut scope when needed and manage stakeholder expectations.
• Collaborate with GTM, sales, and customers to shape roadmap with customer insights.

Skills

Product management

Performance advertising

Beta to GA

ML experimentation

Cross-functional leadership

Job description

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will shape strategy, prioritize the roadmap, and partner with engineering, ML, and go-to-market teams to deliver a scalable product from beta to GA.

You will own the business case, experimentation roadmap, and attribution architecture, while representing Liftoff to customers and partners.